Houdini Sportswear has launched a campaign called “200 colors,” in which the Swedish outdoor brand asks retailers, customers and other members of the public to pick their favorites from the color combinations used for the Power Houdi since 2002. The vote will take place until the end of November, and the most popular color will go into production again. The company says the Power Houdi is its biggest classic and customers have been asking for old colors. The current frontrunner is Deep Purple.
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