The Swiss tourism services provider Jungfrau Sports Holding AG has completely repositioned itself for the coming winter season: The mother company has been renamed Outdoor Switzerland AG and offers all services and activities under a comprehensive website with a new logo. The group was able to purchase the domain and is now offering its program of guided activities and services, including a ski school, rental services and mountain guides in Grindelwald and several activity packages in the Jungfrau region, on the new website. The newly designed “outdoor plus” logo represents what the holding wants to stand for: a bundle of activities offered by one source,  with a guaranteed safety standard. All operating companies of Outdoor Switzerland AG are certified with the new ISO Standard Adventure Tourism.