The Swiss tourism services provider Jungfrau Sports Holding AG has completely repositioned itself for the coming winter season: The mother company has been renamed Outdoor Switzerland AG and offers all services and activities under a comprehensive website with a new logo. The group was able to purchase the domain www.outdoor.ch and is now offering its program of guided activities and services, including a ski school, rental services and mountain guides in Grindelwald and several activity packages in the Jungfrau region, on the new website. The newly designed “outdoor plus” logo represents what the holding wants to stand for: a bundle of activities offered by one source, with a guaranteed safety standard. All operating companies of Outdoor Switzerland AG are certified with the new ISO Standard Adventure Tourism.
Related articles
-
ArticleMips with good start into 2024 on the back of bike market recovery
For the first time, the slump in the bicycle market was no longer the main reason for the decline in sales in Mips’ Q1 2024 earnings report, as was previously the case. Not the subcategory “Bicycle,” but the subcategory “Snow” was the main driver of the 6 percent decline in ...
-
ArticleStrava appoints new Chief Product Officer and Chief Technology Officer
Strava, the connected fitness subscription platform with more than 125 million athletes, has appointed two new executives: Matt Salazar as Chief Product Officer and Rob Terrell as Chief Technology Officer. Both bring extensive experience in successfully scaling global product portfolios, leading organizations through integral growth phases and cultivating high-growth communities. ...
-
ArticleStrong demand for travel packs should bolster Osprey sales in EMEA, APAC
Osprey parent Helen of Troy reported 5.4 percent Q4 sales growth for its Home and Outdoor segment to $223.3 million. Segment revenues were sparked by higher sales in the brick-and-mortar and club channels, higher insulated beverageware sales from its Hydro Flex business, and international growth led by strong demand for ...
More from Product & Marketing
-
News briefsOlympics-bound US climber Jesse Grupper signs with Trango
Colorado-based climbing brand Trango announced a new partnership with U.S. climber and US Olympic team member Jesse Grupper. Grupper has qualified for the 2024 Paris Summer Olympic Games and is a member of the US Climbing Team. He secured his Olympic ticket by winning the 2023 Pan American Championships. ...
-
ArticleHeiQ unveils anti-odor technology for feather and down products
Swiss ingredients brand HeiQ is introducing a new anti-odor product addition to its HeiQ Fresh range to eliminate persistent malodor on feather and down products. Biobased HeiQ Fresh for Feather & Down utilizes a novel combination of pre- and probiotics (synbiotics) which helps to break up the smelly components. The ...
-
ArticleBlackYak and Korean chemical companies develop sustainable trekking shoe
Source: SK Chemicals The South Korean companies SK Chemicals, Dongsung Chemical and BlackYak jointly announced that they have developed sustainable footwear materials using the naturally derived material Ecotrion and applied it to BlackYak’s trekking shoe 343 Max. The new shoe was presented on April 18 after a ...