La Sportiva is launching a new campaign that features Michele Graglia, the Italian ultra-marathon runner and model. The campaign, entitled “La Sportiva for Your Mountain,” focuses on the internal challenges for both athletes and ordinary people who engage in outdoor activities, and how the brand’s technical apparel and shoes can accompany these challenges. Graglia, one of the brand’s ambassadors, is featured in the first part of the campaign. The coming parts will see the participation of Egyptian climber Amer Wafaa and Italian mountaneer Tamara Lunger.