Maloja, the German sportswear brand, has engaged K2, Scarpa and Sport Conrad as co-sponsors for its ski touring race, called Soul of the Mountains, for the next three years. This year's team ski racing event took place in January at Ehrwald near Garmisch-Partenkirchen. A total of 400 people took part. Maloja also signed an agreement in October last year to become the official supplier of the U.S. national biathlon team.