PrimaLoft introduces fully recycled down alternative

Latham, New York-based ingredient brand PrimaLoft has launched a new version of its best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. The blowable synthetic insulation is now made from 100 percent post-consumer recycled materials. The company says the technology has earned a strong reputation in outdoor apparel and fashion markets four years after its introduction. More than 40 brands have already used the loose-fill microfiber insulation, which looks and feels like down. The 100 percent synthetic and now 100 percent recycled ThermoPlume also offers comparable warmth performance to real down, even when wet. For the upcoming fall/winter 2021/22 season and with the introduction of PrimaLoft Insulation ThermoPlume 100% PCR, PrimaLoft says the number of processing textile partners increases dramatically to more than 70, with more than half having already switched to the fully recycled version. In the outdoor sector, this includes brands such as CMP, La Sportiva, Millet, Montane, Picture Organic Clothing, Rossignol, Salomon, Timberland and Woolrich.