Regatta has signed up Saatchi & Saatchi, the top advertising agency in London, to advise the group in how it can promote its brands – Regatta, Craghoppers and Dare2b – most effectively. For the fast-growing British group, the future marketing campaign is likely to focus on concepts like value for money and product quality.
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Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
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