Relags, the German outdoor trading and manufacturing company for outdoor products, is relaunching its Relags line of private label items with a new brand name, image and logo. While it was previously sold under the Relags brand name, it will now be marketed under the name of another private label of the company, Basic Nature. The two lines will be combined into one in order to present consumers with a uniform product label for its private brands. The German company, which was created in 1985, today offers more than 5,000 outdoor items from over 100 brands and sells them to about 1,200 clients in Europe.
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