Replicating an initiative taken in the U.S., Noble Biomaterials has launched a European marketing campaign, starting in Germany, under the tagline “I will not stink.” It is intended to promote the use of XT2, its silver-based technology that makes fabrics odor-free. A recent study showed that 70 persons out of 100 could not eliminate odors by washing garments. XT2 is built into the fabric through a co-extrusion process. The company is also working on new marketing campaigns for two other technologies, X-Static and Circuitex. X-Static has anti-microbial properties and Circuitex facilitates the integration of electronics in smart garments.
Related articles
-
ArticleNoble showcases Ionic+ innovations with ‘Planet Positive’ campaign
Noble Biomaterials, a biotec company based in Pennsylvania, announced upgrades to its Ionic+ product portfolio and will be supported by a new “Planet Positive” communications campaign. Noble says its latest advancements with Ionic+ Botanical and Ionic+ Pro presents a new era in bacterial and odor control fabrics. Both delivery ...
-
ArticleTNF presents Paris 2024 climbing uniforms for USA, Japan, South Korea and Austria
Earlier this week, The North Face (TNF) unveiled the official sport climbing competition uniforms to be worn by athletes from the US, Japan, South Korea and Austria in the Paris 2024 Olympic Games. TNF explained that each piece was meticulously constructed, pattern making was analyzed with 3D soft-wear, and garments ...
-
News briefsTNF and Icebreaker collab on plastic-free Merino capsule
The North Face (TNF) and Icebreaker, two outdoor performance brands under the VF Corp. umbrella, have collaborated on a Merino blend adventure wear capsule for spring/summer 2024. According to the brands, the collection ”redefines comfort and performance” and is ”meticulously crafted with fabric made from 100 percent plastic-free fibers.” Offered ...
More from Product & Marketing
-
ArticleSympatex presents new Sherpa laminate at Techtextil
At Techtextil Frankfurt, April 23–26, 2024, Sympatex will present Sherpa, a new laminate concept that combines the advantages of the classic quilted jacket with those of a membrane jacket. Source: Sympatex The Sympatex Sherpa Modular Parka consists of the new Sherpa laminate, designed with respect to ecodesign ...
-
ArticleCirql launches fully recyclable midsole made from 30% recycled TPU
US-based insole specialist OrthoLite, the company behind Cirql, a provider of sustainable material solutions for the global footwear industry, has launched a new midsole foam called Cirql rTPU30. According to Cirql, the patented innovation consists of 30 percent recycled TPU material and is manufactured through a chemical-free, supercritical foaming process. ...
-
News briefsGregory official gear partner of Merrell Skyrunner World Series 2024
After a successful test run last year, Gregory and the Merrell Skyrunner World Series have confirmed their partnership for the current season. The luggage specialists will equip the entire team of the global trail running series with gear as they travel to 21 races on four continents. Gregory will test ...