Revo has partnered with Bear Grylls, the British adventurer and television personality, on a line of co-branded sunglasses targeting active people. The collection features the signature Revo lenses, which are said to offer an optimal visual experience for outdoor enthusiasts. The line of sunglasses is due for a pre-launch in autumn 2018, ahead of a full launch in spring 2019. The sunglasses will be sold at www.beargrylls.com, www.revo.com, optical stores, outdoor retailers and travel retailers. Revo was founded in 1985 by a NASA optical engineer, Mitch Ruda. Revo sunglasses were first created with lens technology developed by NASA as solar protection for satellites. Revo is a wholly-owned subsidiary of B. Robinson.
Related articles
-
News briefsBear Grylls partners with Jack Wolfskin
Source: Jack Wolfskin Bear Grylls German outdoor brand Jack Wolfskin has announced a new apparel partnership with British TV adventurer, author, and charitable campaigner Bear Grylls. Grylls joins the Jack Wolfskin Discovery Team of explorers, researchers, educators and creatives. The partnership will be used to highlight the ...
-
ArticlePerformance textiles: next-generation materials
Sportswear Design Expert Alexa Dehmel introduces you to the next-generation materials you have to know.
-
ArticleLycra launches campaign for new bio-derived Lycra fiber
Source: The Lycra Company The Lycra Company launched the “FashionFarmers” campaign on Earth Day to highlight the company’s plans to bring industrial quantities of Lycra, a bio-derived fiber made with Qira, to the market US fiber and technology solutions specialist The Lycra Company launched an integrated media ...
More from Product & Marketing
-
News briefsOlympics-bound US climber Jesse Grupper signs with Trango
Colorado-based climbing brand Trango announced a new partnership with U.S. climber and US Olympic team member Jesse Grupper. Grupper has qualified for the 2024 Paris Summer Olympic Games and is a member of the US Climbing Team. He secured his Olympic ticket by winning the 2023 Pan American Championships. ...
-
ArticleHeiQ unveils anti-odor technology for feather and down products
Swiss ingredients brand HeiQ is introducing a new anti-odor product addition to its HeiQ Fresh range to eliminate persistent malodor on feather and down products. Biobased HeiQ Fresh for Feather & Down utilizes a novel combination of pre- and probiotics (synbiotics) which helps to break up the smelly components. The ...
-
ArticleBlackYak and Korean chemical companies develop sustainable trekking shoe
Source: SK Chemicals The South Korean companies SK Chemicals, Dongsung Chemical and BlackYak jointly announced that they have developed sustainable footwear materials using the naturally derived material Ecotrion and applied it to BlackYak’s trekking shoe 343 Max. The new shoe was presented on April 18 after a ...