At the beginning of the year, Salewa initiated the #Salewa3000 project. The aim of the campaign was to motivate the entire brand community to climb the three thousand-meter peaks in Austria within six months (by June 30) to collect donations with every summit for the bivouac hut on the Grossglockner mountain, which is in desperate need of renovation. The project is now being extended after the lockdown restrictions imposed by Covid-19 put the project on hold on March 9. By then, more than 700 mountaineers had already climbed 152 peaks over 3000 meters. On June 1, Salewa was able to finally resume the project and extended it for another six months until Dec. 31.