All Salewa articles

  • Salewa_Alp-Trainer-2-Mid-GTX_Recall-low
    News briefs

    Salewa Alp Trainer 2 Mid GTX Hiking Boots voluntary product recall


    Salewa has launched a voluntary recall for the product Alp Trainer 2 Mid GTX (item code men’s version: 61382 - item code women’s version: 61383), manufactured before April 2022. If the recalled AT2 boots are loosely laced or not laced, not laced in the ankle area, not laced through the ...

  • Salewa-Logo
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    An exhibition in the heart of the Dolomites to tell the Salewa story


    A new exhibition at Lagazuoi Expo Dolomiti, titled “La terra, il cielo e la montagna in mezzo” (”The earth, the sky and the mountain in between”), tells the story of Italian outdoor brand Salewa, with a focus on the relationship between man and the environment. The exhibition, curated by Anna ...

  • Mountain Shop Vèrtic
    News briefs

    Salewa-Vèrtic partnership opens for business


    A first Mountain Shop Vèrtic has opened, according to Diffusion Sport. Located in Barcelona, the store is a collaboration between Vèrtic and Salewa Ibérica and follows the multi-brand model of the matter’s parent, Oberalp. Its 400sqm will be stocked with products from Oberalp (Salewa, Dynafit, Wild Country, Evolv, Pomoca and ...

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    Oberalp Group presents products made from hemp


    Right next to Oberalp’s own hemp field, the Alpine Hemp collection from Salewa was among the products presented at a cross-industry event on the topic of hemp on Sep. 7. For this purpose, industrial hemp was grown and processed into new products in a multi-industry partnership. At the press conference ...

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    News briefs

    Oberalp Group acquires Romanian shoe manufacturer Droker


    On Sep. 1, the South Tyrolean Oberalp Group acquired the Droker S.r.l. shoe factory based in Sebes in Transylvania, Romania, which has been producing 40 percent of Salewa’s total shoe production for years. A center of excellence had emerged in the region in recent decades, attracting various companies – especially ...

  • oberalp group
    News briefs

    ​New sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland


    Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...

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    Oberalp Group expects growth to continue in 2022


    The Oberalp Group posted revenues of €303 million in 2021, up from around €220 million in 2020. Oberalp owns the brands Salewa, Dynafit, Pomoca, Evolv, Wild Country and LaMunt. In an interview with Pambianconews, Oberalp’s board member Ruth Oberrauch said that the company expects revenues to increase further in 2022 ...

  • Schöffel convinced the jury in the area of sustainability with the "Circ Pants Loop"

    #SheisOutdoors announces winners for 2022


    The #SheisOutdoors Awards jury has announced the winners for the 2022 summer season. “The winners give a good overview of what retail experts want for the market: a good mix of, on the one hand, products that are perfect for a very specific area of use and, on the other ...

  • Salewa-Logo
    News briefs

    Salewa acquires the Vertic Outdoor stores in Spain


    Salewa Ibérica has acquired the chain of mountain sports stores Vertic Outdoor, CMD Sport has reported. The financial details of the transaction have not been disclosed. The three brick-and-mortar stores of the chain, located in Barcelona, Sabadell and Manresa, will later operate as Salewa Mountain Shop Vertic. Vertic Outdoor also ...

  • Salewa-Logo
    News briefs

    Salewa pilots wash and care station in Munich flagship store


    Source: Salewa Salewa CareStation, Salewa Store Munich With a new CareStation – a wash and care service located in the Salewa store in Munich – the Italian brand wants to educate and encourage consumers to take proper care of their outdoor apparel and equipment in order to ...

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    Christoph Engl: “It cannot be a dogma that Europe is always a better production site”


    In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...

  • Salewa-Logo
    News briefs

    New Salewa speed hiking campaign


    Accompanied by a new communication concept titled “6 to 9: Kick-start your day,” the Italian mountain sports brand Salewa, part of the Oberalp Group, will focus on speed hiking for SS 2023. “Speed Hiking brings people together; it is deeply inclusive and knows no boundaries or barriers - physical, ethnic ...

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    News briefs

    Oberalp group publishes sustainability report 2021 and holds Virtual Convention


    The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...

  • Salewa-Logo

    Salewa introduces the “committed” sustainability label


    Source: Salewa With the shipping of the spring 2022 collection, a new sustainability label will be marking the most conscious choices of the Salewa collection. The first pieces labeled with the “Salewa committed” seal are hitting the stores with the Lavaredo climbing collection. 243 parts of the ...

  • Mountain_Shop_Augsburg_Innen
    News briefs

    ​Oberalp Group opens Germany’s first Mountain Shop


    The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...

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    Oberalp opens “Mountain Showroom” in Annecy, targets Southern European growth


    The Oberalp Group has officially opened a new showroom in Annecy, France, together with around 100 invited guests (customers, journalists, French athletes and employees). On an area of 200 square meters, Oberalp will use the new “Mountain Showroom” to present the new collections of its Dynafit, Salewa, Pomoca, Evolv and ...

  • ISPO_logo_Munich

    Outdoor specialists climbing up the ranking of ISPO Consumer Insights Report


    In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...

  • Dynafit_Logo
    News briefs

    Oberalp Germany with new marketing staff for Salewa and Dynafit


    With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...

  • Contribute2020-1
    News briefs

    Oberalp group sets focus on chemicals, circularity and social responsibility


    Italian Oberalp group (owner of brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt) has released its annual sustainability report “Contribute” for 2020. Setting a focus on chemical safety, human rights and circular economy, the report highlights achievements made in the last year and news from within the group, such ...

  • Salewa Store Opening Muenchen_25062021 Kopie
    News briefs

    Salewa opens brand store in Munich


    South Tyrolean brand Salewa opened a new 140-square-meter mono-brand store in downtown Munich on June 25. Munich is the birthplace of Salewa. On July 8, 1935, Josef Liebhart , then the director of the Munich Saddlers’ and Upholsterers’ Purchasing Cooperative , founded Salewa as a subsidiary for saddle and ...