All Salewa articles

  • Salewa-Logo
    News briefs

    Salewa pilots wash and care station in Munich flagship store


    Source: Salewa Salewa CareStation, Salewa Store Munich With a new CareStation – a wash and care service located in the Salewa store in Munich – the Italian brand wants to educate and encourage consumers to take proper care of their outdoor apparel and equipment in order to ...

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    Christoph Engl: “It cannot be a dogma that Europe is always a better production site”


    In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...

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    News briefs

    New Salewa speed hiking campaign


    Accompanied by a new communication concept titled “6 to 9: Kick-start your day,” the Italian mountain sports brand Salewa, part of the Oberalp Group, will focus on speed hiking for SS 2023. “Speed Hiking brings people together; it is deeply inclusive and knows no boundaries or barriers - physical, ethnic ...

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    News briefs

    Oberalp group publishes sustainability report 2021 and holds Virtual Convention


    The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...

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    Salewa introduces the “committed” sustainability label


    Source: Salewa With the shipping of the spring 2022 collection, a new sustainability label will be marking the most conscious choices of the Salewa collection. The first pieces labeled with the “Salewa committed” seal are hitting the stores with the Lavaredo climbing collection. 243 parts of the ...

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    News briefs

    ​Oberalp Group opens Germany’s first Mountain Shop


    The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...

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    News briefs

    Oberalp opens “Mountain Showroom” in Annecy, targets Southern European growth


    The Oberalp Group has officially opened a new showroom in Annecy, France, together with around 100 invited guests (customers, journalists, French athletes and employees). On an area of 200 square meters, Oberalp will use the new “Mountain Showroom” to present the new collections of its Dynafit, Salewa, Pomoca, Evolv and ...

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    Outdoor specialists climbing up the ranking of ISPO Consumer Insights Report


    In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...

  • Dynafit_Logo
    News briefs

    Oberalp Germany with new marketing staff for Salewa and Dynafit


    With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...

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    News briefs

    Oberalp group sets focus on chemicals, circularity and social responsibility


    Italian Oberalp group (owner of brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt) has released its annual sustainability report “Contribute” for 2020. Setting a focus on chemical safety, human rights and circular economy, the report highlights achievements made in the last year and news from within the group, such ...

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    News briefs

    Salewa opens brand store in Munich


    South Tyrolean brand Salewa opened a new 140-square-meter mono-brand store in downtown Munich on June 25. Munich is the birthplace of Salewa. On July 8, 1935, Josef Liebhart , then the director of the Munich Saddlers’ and Upholsterers’ Purchasing Cooperative , founded Salewa as a subsidiary for saddle and ...

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    Myanmar: a cheap hotspot getting even hotter


    Production in Myanmar has almost never been easy due to political circumstances. After the country experienced a boom in textile manufacturing with the beginning of the democratic process in 2012, the situation has worsened since the military coup on February 1 of this year to such an extent that a ...

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    Oberalp Group will present new collections and behavioral study at Virtual Convention on May 18


    Vienna-based international behavioral research institute Karmasin Behavioural Insights conducted a wide-ranging study for the Oberalp Group in Germany, Austria and Switzerland to examine the rising outdoor trend in the wake of the Covid-19 pandemic. The institute surveyed a total of nearly 900 participants on the topic of “ ...

  • News briefs

    Salewa opens store in Verona


    The Italian Oberalp Group has opened a Salewa store in Verona on April 9. The 120-square-meter shop is located at Via Cappello 41, within walking distance of the Romeo and Juliet balcony, a well-known destination for Veronese and tourists alike. The store is designed both for mountain enthusiasts ...

  • News briefs

    Salewa France will reportedly have a new head and strategy


    According to an exclusive report by , Pierre-Jean Touchard will leave Salewa France , of which he is managing director, within a few weeks. Touchard has been with Salewa since 2003. Touchard’s departure has been confirmed by Stefan Rainer , director of sales at Salewa France, who told ...

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    News briefs

    Salewa processes hemp for new climbing collection


    Salewa is introducing a new mix of materials for its new Alpine Hemp climbing collection for summer 2021. The 13-piece collection combines hemp fibers with certified organic cotton, recycled polyester or spandex. For stretch and abrasion resistance of the styles for indoor and outdoor climbers, the brand relies ...

  • News briefs

    ​Oberalp Group postpones winter clearance sales


    As many retailers had to close their doors for a long time in 2020 due to the pandemic, the South Tyrolean Oberalp Group has decided to postpone the winter clearance sales in its own brand shops to Jan. 30. The management-led family business already approached Anna Ferrino , president ...

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    Salewa introduces new “Committed” label for sustainable products


    The South Tyrolean mountaineering brand Salewa will introduce a new label for particularly sustainable products in the winter season 2021/22. “ Committed ” is a clearly visible symbol designed to inform customers about sustainable aspects when making their purchasing decisions. The hangtag label will identify equipment that stands out ...

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    News briefs

    ​New Salewa store in Graz


    A new Salewa brand store will open in the Austrian city of Graz on Dec. 11. The South Tyrolean mountaineering sports brand, part of the Oberalp Group , is opening its latest flagship store on 85 square meters in the center of the Styrian capital in a historic country ...

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    Black Friday, and how our industry deals with it in times of Covid-19


    While in many consumer goods sectors, it seems that people still don’t think about how our planet suffers from fast, cheap, and unsustainable shopping, some members of the outdoor industry have tried to resist the sell-out madness for quite some time now. In the home country of Black Friday ...