The online fitness platform Zwift has been named the presenting partner of the new Tour de France for women, organized by Amaury Sports Organisation (ASO). The inaugural edition of the women’s cycling event, which will be called Tour de France Femme avec Zwift, is scheduled to take place from July 24 to 31, 2022, one week after the men’s Tour, starting on the Champs-Élysées in Paris. Under the agreement, Zwift will sponsor the new women’s cycling event for four years. Zwift and ASO already collaborated last year to host the first-ever Virtual Tour de France.
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