All Tour de France articles

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    News briefs

    Shimano and A.S.O. extend collaboration until 2028

    21 August 2024

    The partnership will continue to cover the Tour de France and other prestigious cycling events.

  • Becycle 2024
    Article

    More than a trade show: Pitti premieres BECYCLE before start of the Tour de France

    14 June 2024

    On the occasion of the historic start of the Tour de France in Florence, Italy, Pitti Immagine, an organizer of international cultural and trend events, is launching a new event focusing on the cycling industry, culture and lifestyle. BECYCLE, which will take place from June 26-28 at the historic Leopolda ...

  • News briefs

    New independent entity to improve safety in professional road cycling

    7 July 2023

    The Union Cycliste Internationale (UCI), Association Internationale des Organisateurs de Courses Cyclistes (AIOCC), Association Internationale des Groupes Cyclistes Professionnels (AIGCP), women’s cycling teams union UNIO, the Cyclistes Professionnels Associés (CPA) and the Association of Professional Cyclists For Female Athletes (CPA Women) have announced the creation of SafeR (for SafeRoadcycling), a ...

  • Maillot Jaune TdF
    Article

    New products for Tour de France brand merchandise

    27 June 2022

    Tour de France is introducing a new brand, “Maillot Jaune,” with products for cyclists of all abilities. Italian equipment supplier Santini is supporting the launch with the creation of an initial exclusive collection that celebrates the Tour. New manufacturers will be called on to support the brand in the future. ...

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    News briefs

    Strava, Tour de France and Tour de France Femmes avec Zwift sign partnership agreement

    30 March 2022

    Digital community platform Strava has signed a three-year partnership with Tour de France and Tour de France Femmes avec Zwift. Strava will build a content hub on the two bike races in its app. Here, fans will be able to follow the athletes’ daily Tour routines. They can also view ...

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    News briefs

    Zwift is the presenting partner of the new women’s Tour de France

    22 June 2021

    The online fitness platform Zwift has been named the presenting partner of the new Tour de France for women, organized by Amaury Sports Organisation (ASO). The inaugural edition of the women’s cycling event, which will be called Tour de France Femme avec Zwift, is scheduled to take place from July ...

  • News briefs

    Women’s Tour de France to return in 2022

    17 May 2021

    Christian Prudhomme, the Tour de France director, has confirmed in an interview with the Guardian that there will be a women’s race in 2022 and that it will be held closely after the three-week men’s Tour. Further details on the race will be presented in October, which is also the ...

  • News briefs

    Bollé signs new partnerships in pro and am cycling

    10 March 2021

    Bollé Brands announced a new series of sponsorship deals in the professional and amateur cycling sectors. The brand will sponsor and equip the professional team B&B Hotels p/b KTM (BBK) with both helmets and sunglasses, a premiere in its history. BBK is one of the 22 teams selected to participate ...

  • Shimano 20190825VUE1008-PHOTOGOMEZSPORT Jose Antonio MIGUELEZ
    News briefs

    Shimano Blue to provide neutral support at all A.S.O. pro races

    24 January 2021

    On the occasion of its centennial, Shimano has announced an expanded partnership with the Amaury Sport Organization (A.S.O.), the organizer of prestigious stage races such as the Tour de France, the Vuelta, Paris-Nice and the Critérium du Dauphiné, as well as prestigious one-day classics such as Paris-Roubaix, Liège-Bastogne-Liège, Flèche Wallonne ...