All Puma articles
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News briefsPuma gets a new CEO
Following a strategic rift at the top, Puma appointed an Adidas veteran as CEO to drive future growth and restore investor confidence.
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ArticleCarbios and several partner brands unveil first 100% ‘fiber-to-fiber’ biorecycled T-shirt
The French biotech company, along with On, Patagonia, Puma, PVH Corp and Salomon, introduces the world’s first T-shirt made entirely from biorecycled textile waste.
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ArticleGiant Manufacturing shifts up in Global 100 Index 2024
This year, more sustainable companies from the Asia-Pacific region are listed in the ranking of the Global 100 Index by Corporate Knights than ever before. Also included is Taiwan’s leading bicycle producer Giant Manufacturing.
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News briefsGlobetrotter, Patagonia and Vaude triumph in German sustainability prize
Globetrotter, Patagonia and Vaude have triumphed in the 2023 German Sustainability Award (Deutscher Nachhaltigkeitspreis, or DNP). Globetrotter was nominated in the Sporting Goods Retailer (Sportartikeleinzelhandel) category, along with Bergzeit and Sport Conrad, for pioneers of sustainability in outdoor and sporting goods retail. Patagonia was nominated in the Sporting Goods category, ...
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ArticleTextile Exchange and Leather Working Group collaborate on ethical supply chain
The Leather Working Group (LWG) and Textile Exchange collaborated to develop a call to action for leather supply chains. The no-deforestation leather appeal provides an opportunity to coordinate fashion industry initiatives, to improve the transparency of leather sources. The plan calls for establishing rules for leather sourcing ...
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News briefsTrerè Innovation expands into U.S. market with UYN, first store planned for fall
Italian sports apparel manufacturer Trerè Innovation enters the U.S. market with its Biotech base layers made from plant-based and natural materials like beech plants, castor oil seeds, kapok trees, eucalyptus trees and corn. The Biotech apparel line is manufactured in Pennsylvania and marketed under the Trerè brand Unleash your Nature ...
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News briefsPatagonia, Salomon and others joined by new member in fiber-to-fiber consortium
A fiber-to-fiber consortium founded in 2022 by Patagonia, Salomon, On, Puma, and the green biotech company Carbios, has welcomed a new collaborative partner: Fashion company PVH Corp (which includes brands Calvin Klein and Tommy Hilfiger). According to the consortium agreement, during the two-year collaboration, member brands will test and enhance ...
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ArticleGorpcore: Where fashion and sportswear meet
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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News briefsCarbios hosts first PET biorecycling summit
Carbios, a French company specializing in biological recycling based on enzyme technologies, held a PET biorecycling summit in Paris earlier in December. With over 100 participants from the science, academic and industrial sectors, the summit discussed ways to bring innovative, low-impact recycling technologies for PET to market. Among the speakers ...
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ArticleAnne-Laure Descours: “We’re committed to making it better”
Puma’s Anne-Laure Descours is honest and optimistic about what needs to change. Read her interview on circularity in the apparel business.
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ArticleRepairs: Old knowledge and future challenges
Regulations for the right to repair are underway. Although challenging, can these be a positive for brands, consumers, and the environment?
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News briefsPuma partners with P.A.M. on outdoors-inspired collection
Puma has teamed up with P.A.M. on a shoe and apparel collection that is said to blur the lines “between streetwear and outdoor clothing.” The collaboration is part of a larger project – the PAM/PUMA BIO/VERSE – that aims to reconnect with the concepts of nature and community. P.A.M. (Perks ...
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News briefsCarbios signs two-year deal with Patagonia, On, Puma and Salomon for circularity research
The French biorecycling provider Carbios has signed an agreement with On, Patagonia, Puma and Salomon to develop solutions aiming to enhance the recyclability and circularity of the brands’ products. The consortium wants to speed up the introduction of Carbios’ biorecycling technology and research how entire products can be recycled easier, ...
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News briefsResearchers find Xinjiang cotton in Adidas, Puma and Jack Wolfskin product
About 20 percent of the world’s cotton crop (and 90 percent of China’s production) comes from China’s Xinjiang region, where forced labor apparently still exists, and oppression of the Uyghur ethnic group continues. Now researchers at the Agroisolab in Jülich and the Hochschule Niederrhein University of Applied Sciences, both in ...
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ArticleNew website greenwash.com aims to unveil false promises on specific products
During the London Fashion Week 2022, The Changing Markets Foundation and activists network Extinction Rebellion launched greenwash.com, a new platform to highlight greenwashing in the fashion and sports industries. The website aims to offer a transparent and objective valuation of the green promises made on specific products with the “wash ...
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News briefsManufacturing company PTT receives ISO 9001 certificate, passes Puma audit
Textile manufacturer ProTecTekstil (PTT) in Muskosredicze, Croatia, has completed two comprehensive certification processes and now holds the ISO 9001:2015 certificate. Besides that, the plant – owned by Munich-based functional clothing specialist Hyphen Sports GmbH – passed an audit by German brand Puma for possible production at the site. PTT offers ...
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News briefs
Is Puma targeting the outdoor market?
In an interview on Aug. 23 with Süddeutsche Zeitung, one of the leading German newspapers, Bjørn Gulden, who has been CEO of Puma since 2013, said: “We need to focus more on outdoor. Not as an outfitter of extreme athletes or ambitious summiteers. But there is a big trend towards ...
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News briefsPuma and Helly Hansen collaborate for a third joint collection
German sports brand Puma and technical outdoor brand Helly Hansen have teamed up for the third season of Puma x Helly Hansen, with the collection taking inspiration from cold weather sailing and patrol gear. The “highly technical Arctic-inspired designs” have a futuristic look and feel, with StormCell technology, polarized fleece ...
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ArticleEDM Executive Survey: Sports and outdoor brands are pushing DTC
While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.
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ArticleCorona infecting the sports and outdoor industries
On Dec. 31, 2019, the World Health Organization (WHO) country office in China was informed of a cluster of patients with pneumonia of unknown cause in Wuhan, a city of 19 million people in the Hubei Province of China. Since then, we have been witnessing the spread of the coronavirus, ...
