A Swedish-based price comparison website, Prisjakt, recently held its Online Store of the Year 2018 competition, and over 120,000 users once again voted for Sportamore as the winner in the Sport category – in both Sweden and Finland. The Prisjakt awards have been handed out since 2010, when Sportamore received the prize “Newcomer of the Year.” Since then, the online sporting goods retailer has won the Sport category five out of nine times, including the last two years in a row. Since its inception, Sportamore says it has worked to continuously improve its customer service and sharpen its digital offerings for a demanding customer group. One of its services is free evening home deliveries to customers in many parts of Sweden for most of the products.