After a successful pilot project last year with three pop-up stores in major Canadian shopping malls, Manitobah Mukluks, the indigenous shoe brand from Winnipeg, Manitoba, is launching an aggressive retail expansion in Canada, raising the number of stores to 18. Manitobah Mukluks was founded in 2008 by Sean McCormick, an entrepreneur of Métis (Canadian with First Nations and European descent) stock. The brand quickly became a true luxury label, the fastest-growing footwear line in Canada and a model for indigenous success. The new mono-brand pop-ups will be located in several major Canadian cities, while the brand will continue to sell through more than 600 shoe retail partners throughout its home country. The company makes its products in three ways. Its most traditional winter boots, called Storyboots, are authentic items handmade by indigenous people, whereas the Canadian Collection is produced at the company's factory in Winnipeg, and a third product line is made in Vietnam. Manitobah Mukluks are currently sold in 10 countries outside of Canada via the company's website.