Afydad, the Spanish association of sporting goods manufacturers and retailers, has launched a new platform called “Spain Is Sport.” The aim is to bring together all Spanish sports brands to promote the image of the country’s sporting goods industry internationally. Spain Is Sport is the vehicle for an ambitious strategic plan: a dedicated showroom focused on the B2B sector, offering each brand its own space to present its products to the world, with the aim of reaching new international buyers and increasing sales. The creation of a dedicated e-commerce platform aims to promote Spanish brands in the sports sector to end consumers around the world. With the support of ICEX Spain Export and Investment (España Exportación e Inversiones), the aim is to work on the market entry of member brands in China.
Afydad claims that sport is an essential activity for health and wellness and an economic engine of the country and calls on all companies in the Spanish sports sector to join the Spain Is Sport project, from retailers to manufacturers, food companies, health and sports tourism. The brand will be used in all international projects from now on and has already been present at ISPO Munich Online.