Alltricks is expanding its product offering to outdoor products. The French company was founded by Gary Anssens in 2008 to sell cycling products online. Today Alltricks sells products for a variety of sports, employs 130 people, and also features a brick-and-mortar store. Cycling parts and accessories and bicycles account for 60 percent and 10 percent of its sales, respectively. The company posted revenues of €53 million in 2016, and targets revenues of around €150 million by 2021.