Canada Goose told investors at the recent Baird Global Consumer, Technology & Services Conference that it is planning to have no more than 20 physical stores in place by 2020 because its business is still largely seasonal, but as previously reported, it is investing heavily in e-commerce, particularly now in Europe. It plans to sell online in China, where it has only a few wholesale customers, adding some physical stores at some point, but not in the next three years.

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