The Swedish company Craft of Scandinavia, owned by the New Wave Group, signed a strategic distribution partnership between its Craft Sportswear business and Singapore-based Aspire Brands effective from Jan. 1, 2021. The agreement covers more than 12 markets, including Australia, New Zealand, South East Asia, Korea and the Middle East. Aspire Brands was founded in 2019 by David Thomson, a former Nike executive and chief executive of 2XU, and Vincent Chan, who has previously worked in senior leadership roles spanning the sports and fashion industries.
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