Dynafit, part of the Oberalp group, will launch a new support program for retailers on May 20. As part of the “Run for your local dealer” initiative, Dynafit will donate 10,000 neck gaiters to its retail partners worldwide. The retailers can give them to their customers when purchasing Dynafit products worth more than €100. The functional neck gaiters are made in Italy and usually priced at €22. Dynafit will close its own online store from May 20-27 to support its brick-and-morter partners.