All Dynafit articles

  • Dynafit_Logo
    News briefs

    Dynafit premiers “Youngstar” kid’s ski touring collection


    This winter, Dynafit is rolling out a product initiative to attract children and youngsters to the sport of ski touring by offering a complete series of lightweight equipment that is developed and anatomically adapted to children’s needs. The new “Youngstar” collection includes hardware (skis, bindings, boots, poles) as well as ...

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    News briefs

    ​New sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland


    Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...

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    News briefs

    Oberalp Group expects growth to continue in 2022


    The Oberalp Group posted revenues of €303 million in 2021, up from around €220 million in 2020. Oberalp owns the brands Salewa, Dynafit, Pomoca, Evolv, Wild Country and LaMunt. In an interview with Pambianconews, Oberalp’s board member Ruth Oberrauch said that the company expects revenues to increase further in 2022 ...

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    Christoph Engl: “It cannot be a dogma that Europe is always a better production site”


    In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...

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    News briefs

    Oberalp group publishes sustainability report 2021 and holds Virtual Convention


    The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...

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    Outdoor and sports industries create support initiatives for people affected by war in Ukraine


    A wave of solidarity with both the refugees and the people of Ukraine is underway, and many practical initiatives have been launched in the last two weeks, many of which came from the players in our industry. The longer the war lasts, the clearer it becomes that only specific product ...

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    News briefs

    German Dynafit Snow Leopard Day on March 5 moves to new location


    On March 05, 2022, Dynafit is organizing the 13th International Snow Leopard Day to protect its “heraldic animal”. Ski touring enthusiasts can collect altitude meters to support the endangered snow leopard. For every completed vertical meter, Dynafit will donate one cent to the Snow Leopard Trust, a non-profit organization that ...

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    Construction of the new Dynafit headquarters has begun


    In the near future, Dynafit will be headquartered in Kiefersfelden, a town at the German-Austrian border in Upper Bavaria. On Feb. 17, the Oberalp Group, the owner of the Dynafit brand, broke ground for the construction of a new office building. Two striking structures with offices, a climbing hall, a ...

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    First Dynafit brand store in Munich opens with expert panel on resort ski touring trend


    Dynafit has opened its first brand retail store on Nov. 12 in downtown Munich, Germany, with 80 square meters of space. With the new store, the ski mountaineering specialist wants to establish a new meeting place for the local ski touring and mountaineering scene. At the opening, five experts discussed ...

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    News briefs

    ​Oberalp Group opens Germany’s first Mountain Shop


    The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...

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    Oberalp opens “Mountain Showroom” in Annecy, targets Southern European growth


    The Oberalp Group has officially opened a new showroom in Annecy, France, together with around 100 invited guests (customers, journalists, French athletes and employees). On an area of 200 square meters, Oberalp will use the new “Mountain Showroom” to present the new collections of its Dynafit, Salewa, Pomoca, Evolv and ...

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    News briefs

    Oberalp Germany with new marketing staff for Salewa and Dynafit


    With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...

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    News briefs

    Oberalp group sets focus on chemicals, circularity and social responsibility


    Italian Oberalp group (owner of brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt) has released its annual sustainability report “Contribute” for 2020. Setting a focus on chemical safety, human rights and circular economy, the report highlights achievements made in the last year and news from within the group, such ...

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    Oberalp Group will present new collections and behavioral study at Virtual Convention on May 18


    Vienna-based international behavioral research institute Karmasin Behavioural Insights conducted a wide-ranging study for the Oberalp Group in Germany, Austria and Switzerland to examine the rising outdoor trend in the wake of the Covid-19 pandemic. The institute surveyed a total of nearly 900 participants on the topic of “ ...

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    ​Oberalp Group postpones winter clearance sales


    As many retailers had to close their doors for a long time in 2020 due to the pandemic, the South Tyrolean Oberalp Group has decided to postpone the winter clearance sales in its own brand shops to Jan. 30. The management-led family business already approached Anna Ferrino , president ...

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    News briefs

    Dynafit opens six ski touring parks in Germany and Austria


    The ski resorts in the Alps have recorded a large increase in ski touring enthusiasts who have been skiing on slopes for years. For this winter season, experts are expecting further growth because of possible restrictions in winter sports due to the Covid-19 pandemic. Ski touring specialist Dynafit , a ...

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    Oberalp Virtual Convention to focus on women; introduction of new brand expected


    As the first ” Oberalp Virtual Convention ” in May 2020 was extremely positive for the Italian company and its brands Salewa , Dynafit , Wild Country , Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 ...

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    Dynafit strengthens its sales team


    Mountain sports specialist Dynafit has strengthened its team. The newly created position of strategic account specialist was filled by Herbert Steinmaßl , who has already worked for Dynafit for more than five years and was most recently brand representative responsible for Bavaria. His previous job has been taken over ...

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    Oberalp releases handbook with sustainability guidelines


    The fourth consecutive annual sustainability report of the Italian Oberalp Group , entitled “ Contribute,” has been supplemented by a series of new guidelines for more sustainability in the mountains. While Salewa , Dynafit and Wild Country were awarded “Leader” status by the Fair Wear Foundation ...

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    Dynafit organizes Run Local Weeks


    Dynafit , part of the Oberalp group , has launched another support program for retailers. During a six-week trail runnig event, the “Run Local Weeks”, customers are invited to test Dynafit’s trail running shoes. From June 10, Dynafit supplies ten specialist retailers with give-aways, including 50 Run Local Buffs ...