All Dynafit articles
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Article
Dynafit GM Benedikt Böhm to leave Oberalp
After 22 years at Dynafit, Böhm is leaving to become CEO and co-owner of outdoor lighting specialist Lupine.
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News briefs
Dynafit opens applications for 2025 Trailhero
Passionate trail runners can apply now for a season filled with races, events and exclusive community experiences.
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News briefs
Dynafit strengthens international marketing team
Fabian Steiner joins the team as a graphic design specialist for the brand’s corporate design.
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News briefs
Dynafit introduces three new lightweight pin bindings
The ski mountaineering specialist introduced three new bindings, enhancing performance and ease of use for skiers of all levels and ages.
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Article
Oberalp Group announces new leadership for the DACH region
The parent company of Salewa, Dynafit and others is reshaping its DACH operations with new leadership to strengthen regional focus and omnichannel sales alignment.
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Article
Dynafit opens brand-new headquarters in Kiefersfelden
The mountain sports brand inaugurated its stunning new HQ on the German-Austrian border, blending cutting-edge design with sustainability. The facility also offers a dynamic visitor experience.
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News briefs
Dynafit launches kids ski line
Youngstar is a new line of gear designed to introduce kids and teens to ski touring.
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News briefs
New additions to Dynafit’s international marketing team
On July 1, Lukas Malgay started as the brand’s new International Sports Marketing Manager, and in May, Helge Röske joined as International Product Marketing Manager.
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Article
Oberalp Group publishes sustainability report Contribute 2023
The Italian Oberalp Group’s sustainability report “Contribute” for 2023 demonstrates the company’s commitment to sustainability through practical and effective measures. By integrating environmental and social aspects into its business model, the group, which includes brands such as Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt, proves that economic success and ...
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News briefs
Böhm appointed Managing Director of Oberalp’s Business Unit Central Europe
Source: Dynafit Benedikt Böhm Since June 1, 2024, Benedikt Böhm has been responsible for managing the Oberalp Group’s Business Unit Central Europe (DACH). He took over from Axel Brosch, who left the company on May 31. Böhm will also remain the International Managing Director of the Dynafit ...
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News briefs
New addition to Dynafit’s international marketing team
Source: Dynafit Veronica Glaser On April 1, 2024, Veronica Glaser joined mountain sports brand Dynafit, part of the Italian Oberalp Group, as Events & Internal Communications Manager. Glaser has a diverse professional background in the sports industry and most recently worked as Sponsoring Manager at Denk Pro ...
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News briefs
Dynafit extends Lifetime Guarantee
Starting Oct. 1, 2023, mountain sports brand Dynafit, part of the Italian Oberalp Group, will offer a repair guarantee of 10 years with its Lifetime Guarantee instead of the previous five. The reason for this is the quality and sustainability promise of the brand, which believes it is important that ...
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Article
Dynafit to open new headquarters in Kufstein in December
In the Bavarian town of Kiefersfelden on the border with Austria, the Dynafit brand is building its new headquarters, the Dynafit Speed Factory, as reported last year. The futuristic building made of steel and glass will not only be the location for around one hundred employees from December 2023 but ...
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News briefs
Oberalp opens Milan showroom
The Oberalp Group, the owner of Salewa, Dynafit and other mountain brands, has opened a new showroom in Milan. Located at Open336 in Viale Sarca 336, the 1,000-square-meter space, which also houses the group’s offices, reportedly represents an investment of more than €500,000. Headquartered in Bolzano, Italy, the Oberalp Group ...
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Article
Christoph Engl, CEO Oberalp: “We observe that mountain experiences can take place in a virtual world”
Learn how Oberalp sees itself and the outdoor industry moving into the metaverse, what Second Life is and if turnover is still growing.
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News briefs
Dynafit rebrands competence centers, launches retail initiative
With its retail offensive launched in the fall of 2022 and running over the whole winter 22/23 season, Dynafit aims to increase the level of knowledge of its retail partners with regard to ski touring in general and Dynafit products in particular. The campaign included intensive on-snow dealer trainings in ...
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News briefs
Dynafit becomes first official partner of ITRA
ITRA (International Trail Running Association), considered the world’s leading umbrella organization for the sport of trail running, and Dynafit have announced a collaboration. Since its founding in July 2013, ITRA, based in Lausanne, Switzerland, has been committed to the professionalization and further development of trail running. The safety of competitions, ...
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News briefs
Dynafit premiers “Youngstar” kid’s ski touring collection
This winter, Dynafit is rolling out a product initiative to attract children and youngsters to the sport of ski touring by offering a complete series of lightweight equipment that is developed and anatomically adapted to children’s needs. The new “Youngstar” collection includes hardware (skis, bindings, boots, poles) as well as ...
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News briefs
New sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefs
Oberalp Group expects growth to continue in 2022
The Oberalp Group posted revenues of €303 million in 2021, up from around €220 million in 2020. Oberalp owns the brands Salewa, Dynafit, Pomoca, Evolv, Wild Country and LaMunt. In an interview with Pambianconews, Oberalp’s board member Ruth Oberrauch said that the company expects revenues to increase further in 2022 ...