Fashion Network reports that Ellis Brigham, the British retailer of winter sports and outdoor gear, has opened its entirely refurbished store in London's Covent Garden, which was launched 15 years ago. The family-owned company has more than 20 stores across the U.K. and prides itself on the breadth of its assortment. Robert Brigham, managing director of Ellis Brigham, said that the new fit enables it to neatly display the full range while showcasing the features of individual items. The refurbishment used only natural and recycled materials. The re-opening occurred just before the start of the Snowfest, held in the store for an entire week from Oct. 24 to usher in the winter for skiers and snowboarders, across all four of the Ellis Brigham stores in London.