Galeria Kaufhof, the department store chain, has added a fourth store to its specialty outdoor banner called Wanderzeit (“time for hiking”). The selling space of 490 square meters is located in a shopping mall in the German city of Hildesheim, Lower Saxony. Kaufhof launched the new concept last spring with stores in Neuss near Cologne; Hamburg; and Aalen, Baden-Württemberg. The format does not address mountaineers or hard-core outdoor enthusiasts, but rather mainstream outdoor customers.
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