Houdini Sportswear put out a rather funny press release last week, announcing that it was opening a special brand store in Oslo with “the world's largest fitting room.” It's a pop-up store where customers are encouraged to test the clothes out in the wild before they buy them. If they are satisfied, they come back to the store and pay. If they are not, they can return the merchandise for free. Houdini says it is doing this because it believes in the interaction between environment, ethics and economics. The pop-up store is located at Bogstadsveien 1 in Oslo. It will be open from Nov. 15 to Dec. 30.
Related articles
-
ArticleNorwegian Second-Hand Trade Act to change
On April 5, the Norwegian Minister of Trade and Industry, Jan Christian Vestre, presented the government’s proposed changes to the Second-Hand Act at Bergans’ flagship store in Oslo. The choice of location was not accidental: Bergans, together with several other retailers, has been strongly in favor of changing the law. ...
-
ArticleOpening of first Brompton Junction in Austria
Just in time for the Vienna Bike Festival on Rathausplatz, Brompton opened Austria’s first “Junction” in Vienna on April 13, 2024. The British brand specializing in urban bike mobility is now presenting its folding bikes in collaboration with Citybiker.at in the new flagship store at Lerchenfelder Straße 15. ...
-
News briefsArc’teryx opens first Parisian store and announces second address
Arc’teryx has opened a store at 42 rue des Francs-Bourgeois, in Paris’ Marais district. It is the brand’s first brick-and-mortar store in France’s capital city. Arc’teryx has been present in Paris for many years through the wholesale channel. The Vancouver-based outdoor and performance apparel brand has also announced that it ...
More from Retail and Distribution
-
News briefsSelle Royal Group reorganizes in North America
Italian bicycle accessories and parts group Selle Royal has announced a strategic reorganization to strengthen its presence in North America and expand its relationships with dealers in the USA and Canada. Last fall, the group fully acquired the North American dealer Highway 2 (H2) and relocated its headquarters to San ...
-
News briefsMammut changes distribution in Austria after 35 years
Over the past year and a half, Mammut has reorganized its global sales and introduced a new sales structure for the European markets. The core markets of Germany and Switzerland are already managed directly by Mammut. From 2024, Mammut will also manage the Austrian market as a direct sales company. ...
-
News briefsDecathlon Spain expands rentals to snow sports and now cycling
Decathlon Spain not only has introduced cycling rentals for adults but also, according to Palco23, will be the first in the country to offer a full selection on a subscription model. This full selection includes mountain, trekking and city bikes, both mechanical and electric. The monthly fee starts at €19.99 ...