Houdini Sportswear put out a rather funny press release last week, announcing that it was opening a special brand store in Oslo with “the world's largest fitting room.” It's a pop-up store where customers are encouraged to test the clothes out in the wild before they buy them. If they are satisfied, they come back to the store and pay. If they are not, they can return the merchandise for free. Houdini says it is doing this because it believes in the interaction between environment, ethics and economics. The pop-up store is located at Bogstadsveien 1 in Oslo. It will be open from Nov. 15 to Dec. 30.