Leki, the German outdoor and ski pole specialist, supports retailers during the coronavirus crisis by connecting them to the company’s online store. Retailers are provided with a marketing budget from Leki, with which they can place advertisement on their own social media channels. Alternatively, participating retailers can opt for periodical  mailings. Customers can purchase the desired products on Leki’s company online store and the participating retailers receive 35 percent of each successful transaction. Retailers do not have to take care of delivery, returns or payment process. The current marketing campaign is focusing on Nordic walking poles.