All Leki articles
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News briefsLeki USA's President steps down
Greg Wozer is stepping down as President after 34 years while Chris O’Donoghue, previously Director of Sales, takes over as General Manager.
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SponsoredOutDoor by ISPO 2024 with a more diverse range of exhibitors and products
Explore OutDoor by ISPO with Lena Haushofer. Discover larger spaces and diverse exhibitors at Messe München redefining industry meet-ups.
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SponsoredISPO Munich 2023: More inspiration, more festival vibes, more infotainment
Discover exactly what to expect from the eleven halls of this year’s ISPO Munich in our overview.
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News briefsLeki turns to hemp as new material for trekking poles
Source: Leki The inside of the new hemp pole German pole manufacturer Leki has launched a pilot program of 250 pairs of trekking poles handmade in Europe. The hemp is grown and harvested in the Swabian Alb region near the company’s Kirchheim headquarters and processed at ...
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OpinionSponsorship: Perhaps this is how it can be most effective?
Sponsorship can take place in a wide variety of forms, but should usually pay off in terms of marketing targets. Charles Ross shares what he sees as missed sponsorship opportunities in the Outdoor industry, and which have had unexpected success. He also illustrates that doing the right thing can be all that matters.
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News briefsNew German sales manager at Leki
Source: Leki Christian Nickel Christian Nickel started his new position as sales manager Germany at the German pole specialist Leki Lenhart in June 2022. The former Roeckl Sports sales manager also brings experience in the sporting goods business of Amer Sports and The North Face. Nickel joins ...
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News briefsLeki rolls out new brand identity
After 33 years, German pole manufacturer Leki has unveiled its new logo as part of a new, comprehensive brand identity that will be rolled out from March 2022, including a new website. “The brand’s evolution is logical and brings more focus on the essentials. The emotionalization of the brand moves ...
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News briefsLeki to relaunch with new corporate identity, logo and technologies
Leki, known for its ski, hiking and Nordic walking poles as well as the Trigger system, has unveiled to its business partners a new brand logo and company image after 33 years. From 2022, the new corporate identity is intended to appeal to the entire and very diverse target group ...
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News briefsWaltraud Lenhart passes away after short severe illness
Source: Leki Waltraud Lenhart After the tragic plane accident in 2012, in which Klaus Lenhart lost his life, the German pole specialist Leki has now been hit by another tragedy. After a short and serious illness, Waltraud Lenhart, managing partner of Leki, has died unexpectedly at the ...
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News briefs
Leki launches recycling campaign with German retailers
After the German pole manufacturer Leki had already carried out the first recycling projects last year, the retail trade and the consumers will now also get involved. From April to May, the Nordic Walking campaign “Old for New” will take place with retail partners in Germany. Customers have the opportunity ...
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News briefsLeki reports growing interest in Nordic Walking in times of Corona
German ski and hiking pole specialist Leki has reported that in November, the company sold more Nordic Walking poles than Alpine ski poles - an unprecedented result. According to managing director Matthias Hatt, the Nordic Walking product group is stronger than ever due to the Covid-19 pandemic and the warm ...
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News briefs
“German Outdoor Brands” retail training goes digital
In 2019, the German brands Deuter, Lowa and Leki launched joint training courses for their retail partners under the name “German Outdoor Brands.” Since the planned 2020 roadshow with corresponding clinics at eight locations throughout Germany could not take place due to the pandemic, video trainings are now available as ...
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ArticleLeki banks on new recycling concept
Following the motto “manufactured in Europe - recycled in Europe,” the German stock manufacturer Leki is relying on a novel recycling process in addition to resource-saving production and a worldwide repair and service network. “With our new sustainability pilot projects, we want to gradually move forward,” said managing director Matthias ...
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News briefsLeki supports its retailers during crisis
Leki, the German outdoor and ski pole specialist, supports retailers during the coronavirus crisis by connecting them to the company’s online store. Retailers are provided with a marketing budget from Leki, with which they can place advertisement on their own social media channels. Alternatively, participating retailers can opt for periodical ...
