Lowa has opened an in-store shop in Summit Hut's new store in Tucson, Arizona, at 5251 E. Speedway. The collaboration is not new as Lowa has been working with Summit Hut for 19 years. Lowa's corner space features six panels of branded graphics and product display shelves. There is also a walking-path bridge on which customers can test shoes while simulating various types of surfaces. In addition, a continuous loop film on a TV monitor gives customers insight into Lowa's manufacturing and athletes.
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