Mammut is collaborating with Braun Hamburg, a German retailer of luxury brands like Bottega Veneta, Moncler, Maison Margiela and Santoni. Braun is now managed by a third generation of the Braun family in the person of Lars Braun. It runs two stores in Hamburg, which opened in 1933 and 1976, as well as an online store. Since 2015, the company has been marketing its own label of casual wear, 04651/, which is sold to more than 40 clients in Germany. Together, Mammut and 04651/ are launching a capsule collection, including two jackets, a hoodie and a parka, priced at €550 to €900 for end consumers. The collaboration, which forms part of Mammut's high-quality Delta X collection, was presented for the first time at the Pitti Uomo fashion trade show in Florence this January.