In addition to Edgar Tremmel Marketing as Mountain Hardwear’s new exclusive distributor for Germany and Austria, the U.S. mountain sports brand has signed three other distribution partners for other important European markets.
MnO International is based in Stockholm, Sweden and will oversee distribution for the Nordic and Baltic regions. The company is currently also working for Woolrich, Columbia, Kavu, Rumpl, Mountain Works, Gramicci, Under Armour, New Era and 2XU.
Scotland-based company 2Pure – distributor for a total of 35 brands across all sports and leisure segments, especially bike and outdoor – will manage Mountain Hardwear’s distribution for the UK and Ireland.
Amwear, based in France and already handling brands like Evolv, Singing Rock, Trango, Terra Nova or Wild Country, will be responsible for distribution in France and Spain.
Like Tremmel in Germany and Austria, the new distribution partners will also have exclusive distribution for their specific regions for five years and will be most immediately supporting Fall 21 sell-in, while helping customers with re-orders for the remainder of the Fall 20 and Spring 21 seasons.