Swiss S-pedelec pioneer MyStromer AG plans to drive the mobility revolution with no less than three new national distribution partners, namely in Italy, the U.K. and the United Arab Emirates (UAE).

While Greenlife Mobility has already been taking care of Stromer pedelecs in Italy since May and is currently working on getting various premium bike stores on board, the after-sales service is now in place. It consists of a call center staffed with five technicians.

With Hotlines UK, Stromer has also been able to work with an established player in the U.K. bicycle world. Both Hotlines and Stromer believe that the market is ripe for the up to 45 km/h Pecelec class.

The third new distribution partner is ANB Automotive. This supplier will offer Stromer pedelecs not only exclusively in the UAE, but also in Lebanon and Saudi Arabia. ANB has a long tradition of selling vehicles in the Middle East. Now it wants to present an environmentally friendly mobility alternative in these markets.