Red Fox, the Russian brand of outdoor clothing, continues its retail expansion outside its domestic market - mostly over the internet for the time being. It launched its e-commerce platform in the U.S. in January and added one for the European Union, in English, during the Ispo Munich show last month. The brand first launched its web store under its multi-brand Planet Sports format in Russia and other CIS countries in June 2013, and its online sales were last year similar to those of a large Planet Sports store. As we have previously reported, Red Fox opened a physical store in Kathmandu, Nepal, a year ago. It was followed by one in the Swiss mountain resort of Pontresina and by one at Lyons, in Colorado. Red Fox is now looking for a suitable location in Munich, Germany.
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