Ruffwear, the specialty outdoor brand for dog's gear, has picked Ricochet as its sales agency for France. Ricochet currently serves the French market with products from Asolo, Lowe Alpine, Thorlo and others. Ruffwear's new partner in the Czech Republic and Slovakia is Outdoor Concept, whose sister company, Rock Point, is a leading outdoor retailer in the Czech Republic. Outdoor Concept distributes a wide range of outdoor brands including Keen, Lowe Alpine, Smartwool, Osprey, Garmont, Mountain Hardwear and Tatonka. The company's own brand of outdoor gear is Hannah.