Skogstad, the Norwegian outdoor brand, has opened its ninth store in its home country. The new concept store, located in the town of Lillehammer, is 200 square meters wide. It replaces an earlier store that was operated in cooperation with one of the local retail chains in town. The company's chief executive, Henning Skogstad, is quoted as saying that Lillehammer is the right location for Skogstad because it enjoys a strong market all year 'round.
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