The first flagship store of Bergans of Norway recently opened its doors, covering 800 square meters on two floors at a strategically location near Oslo's City Hall. It displays the entire product range of the Norwegian company - both hardware and softgoods. The store is meant to portray Bergans as a brand that stands out as a climate-conscious actor. Customers can rent equipment as well as trade in used clothing, which will also be on sale. There are plans to add more stores, but the timeframe is undetermined at this stage.