The North Face has opened the first three stores in Paris at almost the same time, including two corporate units, after finding the most suitable locations. It has also opened one in Bordeaux, raising to twelve the number of TNF stores in France. The company already has about 100 mono-brand stores in Europe. It plans to add at least 30 more in the course of 2014, including two corporate stores in Germany. TNF has singled out Germany, France and the U.K. as priority markets for retail development in Europe.