The North Face is bringing virtual reality (VR) to some of its stores in the U.S., and the brand is exploring opportunities and adaptations of this project for other parts of the world, but an official of the company said nothing is confirmed on this point for the moment. The brand's VR experience made its debut at South By Southwest (SXSW) Interactive 2015, the trade show that took place in Austin, Texas, on March 13-17. The experience is now going to be offered to shoppers at the brand's stores in Chicago, New York and Los Angeles. Thanks to moviemaking techniques, which are the result of a collaboration with cinematic VR company Jaunt, shoppers are given an immersive tour of California's Yosemite National Park and the Moab desert in Utah, where they can rock climb and trek the landscapes alongside two North Face global athletes, Sam Elias and Cedar Wright. Jaunt's proprietary 360-degree, stereoscopic 3D cameras and 3D sound-fieldmicrophones give consumers a convincing sense of being present in the park and desert. In addition, the VR content places viewers right in the middle of the scenes, giving them complete freedom to look in any direction.
Related articles
-
News briefsKlättermusen opens first Swedish store after almost half a century
While the Swedish sustainable outdoor brand Klättermusen works with a large number of retailers worldwide, including fashion, sports and outdoor stores, and operates own stores in Asia, including one in Seoul, it did not have any own stores in Europe until the opening of its 36 Kings Road location in ...
-
News briefsGlobetrotter opens additional store repair shops in Stuttgart and Cologne
German outdoor retail chain Globetrotter opened another care and repair service workshop in Stuttgart on the occasion of Earth Day on April 22. On May 6, the largest repair workshop to date will open in Cologne. “We are very proud that with the new workshops in Stuttgart and Cologne, 17 ...
-
ArticleNorwegian Second-Hand Trade Act to change
On April 5, the Norwegian Minister of Trade and Industry, Jan Christian Vestre, presented the government’s proposed changes to the Second-Hand Act at Bergans’ flagship store in Oslo. The choice of location was not accidental: Bergans, together with several other retailers, has been strongly in favor of changing the law. ...
More from Retail and Distribution
-
ArticleOpening of first Brompton Junction in Austria
Just in time for the Vienna Bike Festival on Rathausplatz, Brompton opened Austria’s first “Junction” in Vienna on April 13, 2024. The British brand specializing in urban bike mobility is now presenting its folding bikes in collaboration with Citybiker.at in the new flagship store at Lerchenfelder Straße 15. ...
-
News briefsSelle Royal Group reorganizes in North America
Italian bicycle accessories and parts group Selle Royal has announced a strategic reorganization to strengthen its presence in North America and expand its relationships with dealers in the USA and Canada. Last fall, the group fully acquired the North American dealer Highway 2 (H2) and relocated its headquarters to San ...
-
News briefsMammut changes distribution in Austria after 35 years
Over the past year and a half, Mammut has reorganized its global sales and introduced a new sales structure for the European markets. The core markets of Germany and Switzerland are already managed directly by Mammut. From 2024, Mammut will also manage the Austrian market as a direct sales company. ...