The Philippines are the latest Asian country where the Decathlon group has confirmed a store opening, to take place next spring in Alabang, near Manilla. The store of 3,000 square meters is to sell only private labels, covering about 70 sports. The French group indicates that the largest categories in the Philippines are basketball, fitness, running, hiking, combat sports and outdoor sports, and the retailer will also provide equipment for entirely local sports such as arnis (a widespread form of martial art) and sipa (a version of foot volley). Decathlon said it would build up its online retail activities and then open more stores at the end of 2017, in the urban area around Manilla as well as Cebu and Davao. All of the stores should comprise space of more than 400 square meters, where people can try out and practice sports for free. The company emphasized that the openings were part of a durable project with strong local participation. It will recruit local staff and team up with local non-governmental organizations to stimulate sports for all. The store in the Philippines will initially be supplied from the French group's logistical center in Singapore, and in the medium term the distribution should shift to local platforms. The company is also studying local production. Manilla Bulletin reported last month that the French retailer invested €2.5 million to get started in the Philippines and intended to open 30 stores in the country in the next ten years.
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