All Salewa articles
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News briefsOberalp opens Milan showroom
The Oberalp Group, the owner of Salewa, Dynafit and other mountain brands, has opened a new showroom in Milan. Located at Open336 in Viale Sarca 336, the 1,000-square-meter space, which also houses the group’s offices, reportedly represents an investment of more than €500,000. Headquartered in Bolzano, Italy, the Oberalp Group ...
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ArticleChristoph Engl, CEO Oberalp: “We observe that mountain experiences can take place in a virtual world”
Learn how Oberalp sees itself and the outdoor industry moving into the metaverse, what Second Life is and if turnover is still growing.
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News briefsSalewa launches its first MTB apparel collection
Salewa has released Vento, its first-ever bike capsule collection. The South Tyrolean mountain sports brand has been known for over 85 years for its technical equipment for alpinists, climbers and mountaineers. The company is now applying its expertise in making technical weatherproof apparel to a bike wear. The new line ...
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News briefsSalewa store in Bolzano reopens with new retail format
The Salewa flagship store in Bolzano has reopened after a two-month renovation with a new look and concept. Redesigned by Retail Design gpstudio, the store has also been reimagined as a new retail format. For the first time, a Salewa store is presenting the “circular experience,” an innovative format that ...
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ArticleSalewa returns as partner of Red Bull X-Alps
For the fifth consecutive year, Salewa is the main sponsor of Red Bull X-Alps, one of the toughest and most challenging adventure races in the world, in which more than 30 world-class athletes cover more than 1,200 kilometers across the Alps on foot and by paraglider in approximately two weeks. ...
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News briefsSalewa launches brand concept with second-hand, repair and rental offers
Italian brand Salewa (part of the Oberalp Group) has reopened its Bozen brand store, located next to the company headquarters, after a renovation phase since January 2023. The newly designed store (realized under the creative leadership of London-based retail design agency GPstudio) premiers the shop concept developed by the brand’s ...
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ArticleAccelerating Circularity kicks off pilot recycling trials for cellulosic textiles
Source: ACPE Circular Supply Chain Accelerating Circularity Europe (ACPE) has launched cellulosic textile-to-textile trials in Europe as a continuation of the polyester textile-to-textile trials launched in mid-2022, with a vision to demonstrate what is possible with textile recycling at scale. The new trials focus on post-consumer textile ...
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News briefsSalewa Alp Trainer 2 Mid GTX Hiking Boots voluntary product recall
Salewa has launched a voluntary recall for the product Alp Trainer 2 Mid GTX (item code men’s version: 61382 - item code women’s version: 61383), manufactured before April 2022. If the recalled AT2 boots are loosely laced or not laced, not laced in the ankle area, not laced through the ...
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News briefsAn exhibition in the heart of the Dolomites to tell the Salewa story
A new exhibition at Lagazuoi Expo Dolomiti, titled “La terra, il cielo e la montagna in mezzo” (”The earth, the sky and the mountain in between”), tells the story of Italian outdoor brand Salewa, with a focus on the relationship between man and the environment. The exhibition, curated by Anna ...
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News briefsSalewa-Vèrtic partnership opens for business
A first Mountain Shop Vèrtic has opened, according to Diffusion Sport. Located in Barcelona, the store is a collaboration between Vèrtic and Salewa Ibérica and follows the multi-brand model of the matter’s parent, Oberalp. Its 400sqm will be stocked with products from Oberalp (Salewa, Dynafit, Wild Country, Evolv, Pomoca and ...
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ArticleOberalp Group presents products made from hemp
Right next to Oberalp’s own hemp field, the Alpine Hemp collection from Salewa was among the products presented at a cross-industry event on the topic of hemp on Sep. 7. For this purpose, industrial hemp was grown and processed into new products in a multi-industry partnership. At the press conference ...
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News briefsOberalp Group acquires Romanian shoe manufacturer Droker
On Sep. 1, the South Tyrolean Oberalp Group acquired the Droker S.r.l. shoe factory based in Sebes in Transylvania, Romania, which has been producing 40 percent of Salewa’s total shoe production for years. A center of excellence had emerged in the region in recent decades, attracting various companies – especially ...
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News briefsNew sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefsOberalp Group expects growth to continue in 2022
The Oberalp Group posted revenues of €303 million in 2021, up from around €220 million in 2020. Oberalp owns the brands Salewa, Dynafit, Pomoca, Evolv, Wild Country and LaMunt. In an interview with Pambianconews, Oberalp’s board member Ruth Oberrauch said that the company expects revenues to increase further in 2022 ...
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Article#SheisOutdoors announces winners for 2022
The #SheisOutdoors Awards jury has announced the winners for the 2022 summer season. “The winners give a good overview of what retail experts want for the market: a good mix of, on the one hand, products that are perfect for a very specific area of use and, on the other ...
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News briefsSalewa acquires the Vertic Outdoor stores in Spain
Salewa Ibérica has acquired the chain of mountain sports stores Vertic Outdoor, CMD Sport has reported. The financial details of the transaction have not been disclosed. The three brick-and-mortar stores of the chain, located in Barcelona, Sabadell and Manresa, will later operate as Salewa Mountain Shop Vertic. Vertic Outdoor also ...
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News briefsSalewa pilots wash and care station in Munich flagship store
Source: Salewa Salewa CareStation, Salewa Store Munich With a new CareStation – a wash and care service located in the Salewa store in Munich – the Italian brand wants to educate and encourage consumers to take proper care of their outdoor apparel and equipment in order to ...
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ArticleChristoph Engl: “It cannot be a dogma that Europe is always a better production site”
In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...
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News briefsNew Salewa speed hiking campaign
Accompanied by a new communication concept titled “6 to 9: Kick-start your day,” the Italian mountain sports brand Salewa, part of the Oberalp Group, will focus on speed hiking for SS 2023. “Speed Hiking brings people together; it is deeply inclusive and knows no boundaries or barriers - physical, ethnic ...
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News briefsOberalp group publishes sustainability report 2021 and holds Virtual Convention
The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...
