All Saucony articles
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ArticleMerrell and Saucony drive Wolverine’s Q1 growth
The US performance footwear group regained profitability in Q1, led by strong sales from its trail and running brands and despite tariff-related uncertainty.
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News briefsWolverine Worldwide restructures international leadership
The company centralizes oversight of global commercial operations back to the US.
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ArticleFirst phase of Wolverine’s turnaround is complete
The parent of Merrell sees progress in its turnaround plan, but retail challenges and tariffs loom.
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News briefsWolverine Worldwide creates position of Chief Strategy Officer
The group has appointed Brett Parent as its first Chief Strategy Officer, a move set to shape the company’s global growth trajectory.
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News briefsWolverine Worldwide launches Boston Innovation Hub to drive product design
A new creative space in Boston, Massachusetts, supports efforts to enhance product innovation and team collaboration for the global footwear and apparel company.
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News briefsWolverine Worldwide appoints new Active Group leader
Industry veteran Susie Kuhn has been appointed to lead Merrell, Saucony and Chaco brands, effective Oct. 28.
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ArticleEmerging ‘proof points’ are positive news for Wolverine
In a self-proclaimed “transition year,” Wolverine Worldwide is beginning to witness ”proof points” that it hopes will signal an ongoing turnaround for the Saucony, Merrell and Sweaty Betty parent. These developments in Q1, where the company exceeded Wall Street’s revenue guidance, included higher gross margins, less promotion in the direct-to-consumer ...
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News briefsWolverine Worldwide aims for greater internationality with new license deals
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
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ArticleWolverine progresses with turnaround, but faces further setbacks
Six months on the job, Wolverine Wordwide President and CEO Chris Hufnagel had to oversee changes in many aspects of the group’s overall business, including excess inventory, shedding businesses, lowering debt levels, and improving the supply chain. Progress has been made, but the turnaround will take more time to complete ...
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ArticleWolverine lowers outlook as transformation plan picks up pace
Wolverine Worldwide’s Q3 results weren’t pretty, but they did exceed Street estimates on several fronts as the Merrell, Saucony, and Sweaty Betty parent moved forward with numerous initiatives aimed at reducing annualized costs by $215 million and turning the company’s fortunes in the right direction again. Net income slid ...
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ArticleWolverine Q2 results slump, new CEO set to lead turnaround
Chris Hufnagel, who was just named the President and CEO of Wolverine Worldwide, Inc. with immediate effect following the sudden departure of Brendan L. Hoffman, faces numerous headwinds from day one, with the group’s Q2 figures now released. They range from getting inventory and debt to proper levels and driving ...
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ArticleWolverine lowers FY forecast again, unveils brand reorganization
Wolverine World Wide Inc. again lowered its full-year outlook after continuing supply chain constraints, increased promotional activity and deteriorating economic conditions weighed on third-quarter results, which came in below expectations. The company also announced a long-awaited reorganization of its brands to help cut costs and expand margins. Full-year revenue is ...
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ArticleWolverine beats expectations in Q2, but lowers FY guidance
Wolverine Worldwide, concerned about inventory escalation in various U.S. retail channels and the likelihood of higher wholesale order cancellations in the market for the remainder of the year, has lowered its FY22 outlook downward. Lingering supply chain delays and currency exchange rates also contributed to the revision. The adjustment was ...
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ArticleAnalysis: Outdoor industry stocks fell more than 21% in Q2
Outdoor industry stocks fared worse in the second quarter than in the first period of 2022, declining an average of 21.18 percent compared to a 17.84 percent sequential drop in the average stock prices of companies primarily involved in the outdoor and bicycle sectors. This time around, our quarterly analysis ...
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ArticleWolverine delivers strong Q4 results; Merrell and Saucony with record annual revenue
Wolverine Worldwide swung to a better-than-expected annual profit and narrowed final-quarter losses, boosted by its recent acquisition of Sweaty Betty, the U.K.-based brand of women’s fitness apparel, and it forecast sales growth of 15-18 percent for 2022. The Michigan-based owner of Merrell, Saucony, Sperry, Keds and other brands reported a ...
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News briefsSaucony hires Brian Moore as Senior VP of global product
Source: Saucony Brian Moore Saucony, part of the Wolverine Worldwide group, has appointed footwear industry veteran Brian Moore to senior vice president of global product, effective immediately. In his new role, Moore will be responsible for Saucony’s global brand footwear and apparel strategies, including design, development and ...
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ArticleAfter strong Q2, Wolverine again raises full-year outlook
Wolverine Worldwide raised its guidance for the full year for the second time after achieving strong results in the second quarter ended July 3, led by the record quarterly sales performance by its two largest brands, Merrell and Saucony, on which the group has been investing more than on the ...
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News briefsSaucony unveils Run It Local campaign to support running retailers
Saucony is launching a new initiative, Run It Local, to support specialty running retailers. The €335k campaign will run from July to September with various activities across Saucony’s EMEA territories. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of ...
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News briefsWolverine Worldwide expects strong second quarter
Ahead of investor meetings to be held during the virtual Baird 2021 Global Consumer, Technology, and Services Conference on June 8, Wolverine World Wide, Inc. today provided a business update stating that the company expects second-quarter 2021 revenue to exceed second quarter 2019. The company noted that its performance has ...
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News briefs
Saucony takes over its Iberian distribution
Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades, the Wolverine-owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed up by Gerónimo ...
