All Sigma Sport articles
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News briefsSigma Sport with new managing director
Andre Bachmann has joined the management team of Sigma-Elektro GmbH on June 1. In his new position as managing director, he will be responsible for sales and marketing as well as commercial issues of Sigma Sport. Bachmann was Managing Director of New Wave GmbH for many years, where he was ...
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News briefsNew U.K. distributor for Sigma Sport
Oxford Products Ltd. has taken over the distribution network rebuild for German cycling components and accessories manufacturer Sigma Sport in the U.K., effective July 1, 2021. The company based in Witney, Oxfordshire, has been active in sales for almost 50 years and has become one of the largest distributors of ...
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News briefsSigma presents new brand logo
To strengthen its Sigma brand, German bike computer and lighting provider Sigma Sport-Elektro has introduced a new, modern logo just in time for the new season. According to the company, the rebranding also represents the ongoing development of Sigma, which is currently undergoing a transformation process: “Sigma ...
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News briefsSigma hires business development director for expansion of e-mobility division
Lars Adloff Lars Adloff took over the newly created position of director of business development at the German bike components and accessories manufacturer Sigma Sport on Jan. 1. Adloff’s main tasks will include supporting national and international OEM customers in the field of drivetrain systems, components and ...
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News briefsSigma Sport and Hermann Höhing receive German Packaging Award
The Deutsche Verpackungsinstitut e.V. (German Packaging Institute) has awarded Sigma Sport and Hermann Höhing GmbH the German Packaging Prize 2020 in the category “Design and Finishing.” The packaging of the iD.Free multi-sport watch convinced the jury with its unusual shape and design. The prize has been awarded annually since 1963 ...
