To strengthen its Sigma brand, German bike computer and lighting provider Sigma Sport-Elektro has introduced a new, modern logo just in time for the new season. According to the company, the rebranding also represents the ongoing development of Sigma, which is currently undergoing a transformation process: “Sigma has chosen the bicycle more than ever.“ The stylized peaks and path of the new logo symbolize the personal goals that cyclists want to achieve with the support of Sigma products. The colors black and red remain in keeping with the previous brand logo. They represent “nearly 40 years of passion for sport and technology and the authenticity of the brand.“ More news on Sigma and its products are expected in the upcoming weeks.