All Smartwool Second Cut Project articles
-
News briefsSmartwool expands 2nd Cut hike socks collection
The partially recycled product returns for 2025 with new colors, lighter cushioning and a continued commitment to sustainability.
-
ArticleSmartwool announces Second Cut Resale
Smartwool, a U.S. manufacturer of Merino wool products for active living and part of VF Corp., and ThredUp, one of the largest online resale platforms for apparel, footwear and accessories, today announced Second Cut™ Resale, a program that allows customers to shop used women’s and children’s apparel and accessories at ...
-
News briefsSmartwool starts second sock recycling campaign in the U.S, aiming for 400,000 units
Denver-based brand Smartwool is launching a new round of its Second Cut project, originally launched in the U.S. in spring 2021, eventually collecting old socks totaling about 5,400 kg in weight. Together with North-Carolina-based company Material Return, the textile waste was turned into the Second Cut K9 ...
-
News briefsSmartwool turns old socks into dog beds; kick-off of new circular strategy in the U.S.
Smartwool, the Denver-based merino wool apparel manufacturer and a brand of VF Corp., has set a strategic goal to make all of its products circular by 2030. The Smartwool Second Cut Project is designed to help create a more circular supply chain that extends the life of raw materials, representing ...
