All Smartwool articles
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ArticleVF publishes ESG Report for FY 2023
Source: VF Corp Under the title “Purpose. Driven.” VF Corp has published its Environmental and Social Responsibility Report for the 2023 financial year. The comprehensive report emphasizes the key areas that VF focuses on: People, Planet and Product. Topics covered in the report include gender parity, racial ...
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News briefsFive purpose-driven brands collab to protect Alaskan native land
Zeal Optics, Weston, Smartwool, Pret and MountainFlow Eco-Wax have joined forces with Tlingit artist Crystal Worl of Trickster Company to form the Haa Aaní Alliance and launch a collection of goggles, skis, snowboards, socks and accessories featuring Worl’s artwork, with proceeds benefiting three non-profit organizations: Yukon Salmon, Wild Salmon Center ...
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ArticleSmartwool announces Second Cut Resale
Smartwool, a U.S. manufacturer of Merino wool products for active living and part of VF Corp., and ThredUp, one of the largest online resale platforms for apparel, footwear and accessories, today announced Second Cut™ Resale, a program that allows customers to shop used women’s and children’s apparel and accessories at ...
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ArticleConsumers’ top-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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ArticleOutdoor brands top desirable resale items in latest report
U.S.-based ThredUp, an online resale service provider and platform for women’s and kids’ apparel, has released its eleventh annual Resale Report. The report examines the current market as well as the expected value of the sector. Although based on American consumers, it is expected similar figures would apply in Europe, ...
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ArticleAnalysis: More than half of the outdoor stocks make gains in Q1
Our Q1 Outdoor Index includes the revenue and profit development of 37 major outdoor companies.
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ArticleVF reshuffles management of Emerging Brands
With immediate effect, Denver-based VF Corp has announced executive changes at four of its emerging brands. Dalhausser: From Altra to Dickies Todd Dalhausser has been named global brand president of Dickies. He will report to VF’s interim president & CEO Benno Dorer and will be part of VF’s executive leadership ...
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ArticleAnalysis: Global outdoor stock index falls by double-digits again in Q3
According to the latest Outdoor Industry Compass quarterly study of 37 select stocks which sell products into the outdoor recreation market, the segment Index fell by a double-digit percentage for a third consecutive period but by less than in the first (-17.84%) or second (-21.18%) quarters. Only four stocks – ...
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News briefsIcebreaker publishes transparency report with a focus on regenerative agriculture
VF Corp. brand Icebreaker, headquartered in Switzerland since 2021, has published its latest transparency report, purposefully choosing earth overshoot day as a release date. The report mainly focuses on the efforts and successes the brand has made in regenerative agriculture, one of the important aspects of product circularity. The information ...
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News briefs
ZQRX and Land to Market partner up to accelerate regenerative agriculture
In a new strategic collaboration, the New Zealand Merino Company’s regenerative wool platform, ZQRX, and Savory Institute’s Land to Market program aim to further support ZQRX’s network of growers, which represent over 3.7 million acres of land (roughly 15,000 square kilometers), by helping to establish regenerative farming and monitoring the ...
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News briefsEOCA Earth Day fundraiser closes with €24,000 in donations
Thanks to numerous product and monetary donations, the European Outdoor Conservation Association (EOCA) raised nearly €24,000 during its recent online fundraiser, held over Earth Day 2022. Black Diamond, Cumulus, Keen, Lesovik, Schöffel, Smartwool, Stanley and Vaude donated a percentage of their online sales to EOCA during the fundraiser. Buff donated ...
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News briefsFull Circle Everest Expedition summits and sets a sign of diversity in climbing
Seven members of the all-black climber’s team of the Full Circle Everest Expedition reached the summit peak on May 12, 2022, roughly 60 years after the first U.S. citizen climbed Everest for the first time. The Full Circle Everest Expedition (counting eleven experienced climbers) set out to make history with ...
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. EOCA has also launched a fundraising campaign for Earth Day: “A number of EOCA ...
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ArticleEOCA launches three-part Earth Day fundraising campaign
On this year’s Earth Day (April 22, 2022), the European Outdoor Conservation Association (EOCA) is once again hosting an online fundraiser, accompanied by activities initialized by its members and the non-profit Outdoor Gear For Good (OGFG). With the money raised through these three initiatives, EOCA supports a number of conservation ...
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News briefsSmartwool starts second sock recycling campaign in the U.S, aiming for 400,000 units
Denver-based brand Smartwool is launching a new round of its Second Cut project, originally launched in the U.S. in spring 2021, eventually collecting old socks totaling about 5,400 kg in weight. Together with North-Carolina-based company Material Return, the textile waste was turned into the Second Cut K9 ...
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News briefsArc’teryx market manager EMEA Reiner Kopf leaves the bird
Reiner Kopf, market manager Central EMEA at Arc’teryx, will leave the company by the end of March 2022 and plans a longer sabbatical. Kopf has 24 years of experience with the Canadian brand: After taking over the German distribution of Arc’teryx with his Munich-based sales agency Agentur Reiner Kopf in ...
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ArticleVF maintains FY outlook despite supply chain issues limiting Q2 sales growth
VF Corp improved its guidance for the full year (to $12.0 billion from $11.8 billion) despite a more challenging than expected operating environment in the second quarter. Overall revenues for the group that owns brands including Vans, The North Face (TNF), Timberland, Icebreaker and Smartwool increased by a reported ...
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ArticleSmartwool strengthens sales and e-commerce
Source: Smartwool Jennifer McLaren, CEO Smartwool The CEO of Denver-based merino specialist Smartwool, Jennifer McLaren, has named two new executives for the brand’s sales and e-commerce departments. Corey Stecker, previously international general manager of sales and marketing, was promoted to global head of sales. Stecker has been ...
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News briefsNew global sales and e-commerce managers at Smartwool
In preparation for the upcoming retirement of Smartwool VP U.S. sales, Scott Bowers , the company has just announced two changes to its top management team. Corey Stecker , who was promoted to international general manager of sales and marketing last January, has been named global head of ...
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ArticleSports and outdoor brands emerge as circularity champions in new Textile Exchange report
Sports and outdoor brands are among the companies that made the most progress toward circularity, a new report from Textile Exchange suggests. According to the study titled Material Change Insights Report , the circularity score of Outdoor/Sports companies increased by 57 percent in 2020 compared to an average increase ...
