All Smartwool articles – Page 2
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News briefs
Smartwool turns old socks into dog beds; kick-off of new circular strategy in the U.S.
Smartwool , the Denver-based merino wool apparel manufacturer and a brand of VF Corp ., has set a strategic goal to make all of its products circular by 2030. The Smartwool Second Cut Project is designed to help create a more circular supply chain that extends the life of ...
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Article
New Zealand Merino launches 100% regenerative wool platform with Icebreaker, Allbirds and Smartwool
The New Zealand Merino Company ( NZM ) and global Merino wool apparel and footwear brands Icebreaker, Smartwool and Allbirds will work collectively with 167 sheep growers in New Zealand to create ZQRX , the world’s first regenerative wool platform. “ZQRX is an important and necessary evolution ...
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Article
Europe helps drive VF Corp’s momentum
After posting a loss for the first quarter of its financial year, ended June 30, VF Corp. bounced back in the second quarter, and the third fiscal quarter ended Dec. 31 confirmed this recovery, driven by Europe and China. The good progress, which was attributed in part to investments ...
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News briefs
VF Foundation donates money for a new chairlift in Smartwool's hometown resort
The Steamboat Springs ski resort in Colorado has received an unexpected $1.5 million gift from Smartwool , the wool knit apparel brand known for its socks and underwear, which is to be used to build a new Barrows chairlift on Howelsen Hill. Smartwool was founded in the town of ...
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News briefs
Smartwool Europe partners up with POW Switzerland
For the upcoming winter season, Smartwool Europe has entered a partnership with Protect Our Winters ( POW ) Switzerland. POW was founded in 2007 by pro snowboarder Jeremy Jones and is a global non-profit charity that builds communities of athletes, activists and committed companies to work on ...
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News briefs
VF Corp. brands support OIA and its small business members
Several VF Corp. brands, including The North Face, Timberland, Icebreaker, Smartwool, Eagle Creek and Altra, will donate 15 percent of their Outdoor Retailer Summer Market refunds to the U.S. Outdoor Industry Association (OIA). The funds are to support OIA’s small business members by providing the necessary tools, resources, and advocacy ...
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News briefs
Smartwool launches German online store
Smartwool, the maker of woolen sports apparel and a division of VF Outdoor, launched its first online store in Germany this month. The store offers the entire range of Smartwool products, including base layers, shirts, underwear, and socks. The website also provides information about the brand, the materials used for ...
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