All Smartwool articles – Page 2

Article

VF maintains FY outlook despite supply chain issues limiting Q2 sales growth

24 October 2021

VF Corp improved its guidance for the full year (to $12.0 billion from $11.8 billion) despite a more challenging than expected operating environment in the second quarter. Overall revenues for the group that owns brands including Vans, The North Face (TNF), Timberland, Icebreaker and Smartwool increased by a reported ...

Article

Smartwool strengthens sales and e-commerce

27 July 2021

Source: Smartwool Jennifer McLaren, CEO Smartwool The CEO of Denver-based merino specialist Smartwool, Jennifer McLaren, has named two new executives for the brand’s sales and e-commerce departments. Corey Stecker, previously international general manager of sales and marketing, was promoted to global head of sales. Stecker has been ...

News briefs

New global sales and e-commerce managers at Smartwool

7 June 2021

In preparation for the upcoming retirement of Smartwool VP U.S. sales, Scott Bowers, the company has just announced two changes to its top management team. Corey Stecker, who was promoted to international general manager of sales and marketing last January, has been named global head of sales. Stecker has been ...

Article

Sports and outdoor brands emerge as circularity champions in new Textile Exchange report

31 May 2021

Sports and outdoor brands are among the companies that made the most progress toward circularity, a new report from Textile Exchange suggests. According to the study titled Material Change Insights Report, the circularity score of Outdoor/Sports companies increased by 57 percent in 2020 compared to an average increase in circularity ...

News briefs

​Smartwool turns old socks into dog beds; kick-off of new circular strategy in the U.S.

15 April 2021

Smartwool, the Denver-based merino wool apparel manufacturer and a brand of VF Corp., has set a strategic goal to make all of its products circular by 2030. The Smartwool Second Cut Project is designed to help create a more circular supply chain that extends the life of raw materials, representing ...

Article

New Zealand Merino launches 100% regenerative wool platform with Icebreaker, Allbirds and Smartwool

22 February 2021

The New Zealand Merino Company (NZM) and global Merino wool apparel and footwear brands Icebreaker, Smartwool and Allbirds will work collectively with 167 sheep growers in New Zealand to create ZQRX, the world’s first regenerative wool platform. “ZQRX is an important and necessary evolution of our ethical wool program, ZQ,” ...

Article

Europe helps drive VF Corp’s momentum

28 January 2021

After posting a loss for the first quarter of its financial year, ended June 30, VF Corp. bounced back in the second quarter, and the third fiscal quarter ended Dec. 31 confirmed this recovery, driven by Europe and China. The good progress, which was attributed in part to investments made ...

News briefs

VF Foundation donates money for a new chairlift in Smartwool's hometown resort

23 October 2020

The Steamboat Springs ski resort in Colorado has received an unexpected $1.5 million gift from Smartwool, the wool knit apparel brand known for its socks and underwear, which is to be used to build a new Barrows chairlift on Howelsen Hill. Smartwool was founded in the town of Steamboat and ...

News briefs

Smartwool Europe partners up with POW Switzerland

5 October 2020

For the upcoming winter season, Smartwool Europe has entered a partnership with Protect Our Winters (POW) Switzerland. POW was founded in 2007 by pro snowboarder Jeremy Jones and is a global non-profit charity that builds communities of athletes, activists and committed companies to work on solutions to make changes in ...

News briefs

VF Corp. brands support OIA and its small business members

7 May 2020

Several VF Corp. brands, including The North Face, Timberland, Icebreaker, Smartwool, Eagle Creek and Altra, will donate 15 percent of their Outdoor Retailer Summer Market refunds to the U.S. Outdoor Industry Association (OIA). The funds are to support OIA’s small business members by providing the necessary tools, resources, and advocacy ...

News briefs

Smartwool launches German online store

26 February 2020

Smartwool, the maker of woolen sports apparel and a division of VF Outdoor, launched its first online store in Germany this month. The store offers the entire range of Smartwool products, including base layers, shirts, underwear, and socks. The website also provides information about the brand, the materials used for ...