Snowsports – Page 83
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News briefsJungfrau Sports Holding renamed Outdoor Switzerland AG and rebranded Outdoor+
The Swiss tourism services provider Jungfrau Sports Holding AG has completely repositioned itself for the coming winter season: The mother company has been renamed Outdoor Switzerland AG and offers all services and activities under a comprehensive website with a new logo. The group was able to purchase the domain www.outdoor.ch ...
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News briefsOvareVentures expands portfolio of outdoor brands
OvareVentures, a “committed growth initiative” of privately held Los Angeles-based holding company OvareGroup, has acquired Toronto-based Gull Lake Boat Works, a canoe and kayak manufacturer and restorer founded in 2008 by owner-operator Marc Russell. In August, OvareGroup named retail veteran Kara Anastasiadis president of the newly formed OvareGroup Outdoor Division. ...
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ArticleThule sees gains in RV products and carrier systems
The outdoor trend, which kicked in after the Covid-19-related lockdowns, has once again brought good sales growth for the Swedish Thule Group. The trend toward outdoor and leisure activities closer to home continued to positively impact all of the group’s product categories in the third quarter. According to Thule’s preliminary ...
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News briefs
UK National Snow Show debuts Oct. 23-24
This weekend (Oct. 23-24), the U.K.’s National Snow Show is set to take place at the NEC in Birmingham. The event organized by Raccoon Events, the company behind the National Running Show and newly launched National Outdoor Expo, claims to be “a mecca for winter sports enthusiasts providing a comprehensive ...
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News briefsNilit joins The Ocean Foundation’s Blue Resilience initiative
Nilit, a global supplier of 6.6 nylons and owner of the Sensil brand, has announced its new engagement in the Blue Resilience Initiative, a project led by the Ocean Foundation that works to safeguard and reestablish ocean meadows and other marine habitats under threat. According to a company release, Nilit’s ...
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News briefsNorrøna launches ski collection
For the first time in the company’s history, Norrøna is launching a limited-edition collection of handmade skis in November, with each model individually made in Norway. This first-ever hardware collection includes three models for ski touring, big mountain and powder (96, 104 and 112 mm underfoot) with very minimalist designs ...
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ArticleTecnica rolls out ski boot recycling project in eight countries
After revealing its plans for an end-of-life solution for used ski boots in spring this year, the new “Recycle your boots” project by Tecnica is about to start. The circular project, launching in the Alps region this fall, aims to contribute to protecting the planet by recycling used ski boots ...
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News briefsNorrøna signs Chris Davenport
Norwegian brand Norrøna has signed two-time world champion extreme skier and ski mountaineering pioneer Chris Davenport as the newest member of its mountain athletes team. Davenport is widely regarded as one of the best big-mountain skiers in the world. Among his ski mountaineering accomplishments, Davenport became the first person to ...
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News briefsIntersport opens second flagship store in Salzburg
On Oct. 21, the Tscherne family’s second premium location in Salzburg, Austria, opens with a sales area of 4,000 square meters on Alpenstraße. Intersport Tscherne invested around €6 million in the store, which includes the latest in sports analysis technology. From mid-October, 50 employees will be advising customers on four ...
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ArticleRevised ISPO Awards with four judging dates per year
ISPO Group has announced that it will now honor the highlight products and services of the sports industry four times a year with the latest, conceptually revised version of the ISPO Award. As usual, a jury of experts will evaluate all submissions individually according to criteria such as design, function, ...
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News briefsClarus sees Q3 sales up 66-67%
Clarus Corp., the Utah-based parent company of Black Diamond and Pieps, said it expects sales in the third quarter ended Sept. 30 to grow by 66 to 67 percent on the year-earlier to reach $107-$108 million, as it pointed to momentum across all brands. Black Diamond sales are expected to ...
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News briefsOrtovox avalanche transceiver with voice navigation now available for end consumers
The new Diract Voice avalanche transceiver from Ortovox, which was awarded “Product of the Year” in the Snowsports category at ISPO Munich 2021 Online and also voted Best Product of the Year by the ISPO Open Innovation Community, and its slimmed-down sister model, Diract, are now available in stores; the ...
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News briefsPrimaLoft starts first consumer-facing campaign to make the unseen visible
Ingredient brand PrimaLoft has launched its first-ever consumer-facing image campaign under the headline “Seek the Unseen.” The new advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that impact personal well-being and are ...
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News briefsPublic voting phase for EOCA projects starts
The online public voting for the next projects supported by the European Outdoor Conservation Association (EOCA) is now open. In line with EOCA’s current two-year focus, all 17 projects on the shortlist are tackling biodiversity loss in extraordinary landscapes worldwide. They were picked from nearly 250 applications that the EOCA ...
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News briefsLifaloft gets lighter, warmer update
Lifaloft Air Insulator Jacket Helly Hansen’s Lifaloft™ thermal insulation receives an update for fall/winter in the Lifaloft™ Air Insulator Jacket. The new Lifaloft™ Air is lighter and warmer than the known Lifaloft insulation. According to the manufacturer, air pockets, as well as an open structure, allow for ...
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ArticleMake the Label Count coalition aims to improve planned EU labeling directives
While the EU plans to introduce a sustainability label for clothing as part of its efforts to promote the circular economy and consumer protection, a group of experts and organizations – as part of the new Make the Label Count campaign, which was unveiled Oct. 13 – is working to ...
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News briefsTNF partners with SFMOMA for digital adventure archive
Source: TNF Conrad Anker The North Face (TNF) has launched its new fall campaign, “It’s More Than A Jacket,” an initiative that honors the stories of adventures from the brand’s 55-year history. To capture the meaning behind each piece of gear, TNF is launching its first digital ...
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ArticleRevolutionRace publishes first sustainability report after IPO
In its 2020/21 Annual and Sustainability Report, Swedish DTC brand RevolutionRace (RVRC) reports that it has performed strongly and profitably over the past fiscal year, with very positive growth in both new and existing markets. RVRC Holding AB, which went public on the Stockholm Nasdaq in June, posted strong results ...
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News briefsPolartec adds fabric library to Browzwear for digital 3D design solution
The Milliken & Company brand Polartec started a new partnership with Browzwear, a provider of 3D digital solutions for the apparel industry (headquartered in Singapore, with seven offices globally). Browzwear software users will now be able to design and create with Polartec’s performance fabric range. The library ...
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News briefsBlackcrows opens "Paris nest"
Blackcrows, the independent French freeski brand from Chamonix founded in 2006 by pro freeskiers Camille Jaccoux and Bruno Compagnet, has opened a temporary shop in the heart of the Latin Quarter in Paris. “The Backcrows Paris nest is an urban dive into the Chamonix universe of the brand with the ...
