All Snowsports articles – Page 18
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News briefsTecnica Group names Luka Grilc GM of Alpine Division
The parent company of Lowa consolidates ski brands under one leadership to streamline growth and innovation.
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News briefsSalewa expands Korean retail presence
The Italian mountaineering brand sets a cautious course for local growth, backed by SMK Company.
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News briefsHaglöfs returns to China with Shanghai flagship
The Swedish outdoor brand reenters the Chinese market with an ambitious retail rollout.
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ArticlePorsche collaborates with Norrøna and Head on winter gear
Two premium collaborations bring Porsche design to winter sports apparel and equipment.
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News briefsCanada Goose to enter Middle East via Beside Group
The Canadian outerwear brand is expanding into the Middle East through a new distribution agreement with a regional fashion player.
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ArticleOberalp: “Profit is the result of meaningful action”
An interview with Heiner and Ruth Oberrauch on 90 years of Salewa, lessons in leadership and generational transition.
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News briefsBergans appoints Andy Schimeck to drive Central European growth
The Norwegian outdoor company partners with the strategy expert to refine its sales approach and expand its presence in Central Europe.
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ArticleLundhags names TP Studio as DACH sales partner
The Swedish outdoor brand shifts focus back to Central Europe, partnering with a Munich-based agency to strengthen its sales in key German-speaking markets.
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News briefsSweet Protection signs gear deal with PSIA-AASI
The brand will supply helmets and eyewear to America’s top ski and snowboard instructors under new two-year partnership.
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News briefsSchöffel unveils second chapter of brand campaign
The outdoor brand continues its storytelling series, focusing on mindful nature experiences and self-reflection in the remote Scottish Highlands.
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News briefsHaglöfs with first flagship in South Korea
The outdoor brand enters the Korean retail market with its first flagship store at the base of a major national park near Seoul.
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News briefsX-Bionic’s Heatloop base layer channels body warmth
A new base layer collection from the Swiss performance brand uses biomimicry to enhance warmth, comfort and moisture management in cold conditions.
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ArticleElan appoints new global brand and product leaders
The Slovenian winter sports company is refining its brand and product leadership as it gears up for the 2025/26 season.
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News briefsSmith marks 60 years with new helmet and eyewear launches
The US brand celebrates its 60th anniversary by unveiling new versions of its award-winning helmets and a reissued sunglass classic.
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News briefsSnowbound Expo returns to Boston in November
New England’s winter sports expo brings 250+ brands, Olympic speakers, and family-friendly activities to Boston Seaport this November.
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News briefsColumbia Sportswear to open first Scottish store
The store will be located at the Livingston Designer Outlet, the largest shopping mall in Scotland.
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ArticlePolartec rolls out PFAS-free AirCore laminate for performance apparel
The new breathable laminate from the US-based performance fabric specialist offers PFAS-free weather protection and is designed for next-to-skin comfort.
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News briefsMountain Hardwear debuts Fall 2025 collection
The US outdoor apparel brand has launched its latest seasonal collection, featuring new freeride, backcountry and climbing-focused gear.
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News briefsOdlo expands repair service across Europe
The Swiss functional apparel brand is scaling up its circular ReWear program to include free in-store repairs in all European Odlo locations.
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News briefsCraft expands German retail presence with Munich shop-in-shop
The Swedish performance sportswear brand opens a new location at Galeria Marienplatz.
