All Snowsports articles – Page 16
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News briefsReusch marks 40 years with Austria Ski Team
The sports glove manufacturer celebrates four decades of collaboration with one of alpine skiing’s most successful national teams.
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News briefsCanada Goose to increase global marketing in FY26
The Canadian outerwear brand shifts strategy with a renewed focus on marketing, product refinement and retail growth across key global markets.
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News briefsCotswold Outdoor launches retail media network
The UK-based outdoor retail group has introduced a digital platform to boost partner visibility and connect with consumers across physical and online channels.
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News briefsJack Wolfskin CEO departs following brand’s acquisition
Source: Jack Wolfskin Matthew Jung Matthew Jung has left his position as CEO of German outdoor apparel and equipment brand Jack Wolfskin, according to a LinkedIn post published by Jung earlier this week. The move, not yet accompanied by an official company press release, coincides with the ...
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News briefsObermeyer appoints new CEO, plans year-round expansion
The US winter apparel brand unveils new leadership and outlines a strategy to grow beyond its alpine heritage.
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ArticleMontane secures investment for Asia expansion
The UK-based outdoor gear brand forms a strategic partnership to accelerate growth in China and the broader Asian market.
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News briefsCotopaxi and Snow Peak open joint pop-ups on the US East Coast
The US outdoor brand and the Japanese high-end camping specialist partner on dual retail pop-up stores in Boston and Brooklyn.
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ArticleKontoor Brands finalizes Helly Hansen acquisition
The former VF Corp. spin-off strengthens its outdoor and workwear portfolio by acquiring the Norwegian-based technical brand from Canadian Tire.
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ArticleAnta Sports finalizes Jack Wolfskin acquisition
The Chinese sportswear group acquires the German outdoor brand for $290 million as part of its international portfolio expansion.
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News briefsOTS 2025 will be the largest yet
The leading UK trade event for the outdoor industry is set to welcome over 140 exhibitors and packed programming in mid-June in Liverpool.
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ArticleEOG and SIA announce strategic transatlantic partnership
Two leading trade groups from North America and Europe seek to expand member benefits and improve global collaboration.
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ArticleSchwan-Stabilo appoints new CEO
The German brand group spanning writing instruments, cosmetics and outdoor gear announces a top-level leadership change for October 2025.
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ArticleUSWE Sports sees strong Q4 growth, focuses on US tariffs and European expansion
The Sweden-based outdoor gear maker reports robust Q4 growth and eyes European expansion, while adjusting US pricing to offset rising import tariffs.
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ArticleOUTO expands push for equality and inclusion in the Outdoors
The UK-based nonprofit Opening Up The Outdoors is working with global brands to break down access barriers in the outdoor industry and build a more inclusive future.
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News briefsOnline Brands Nordic confirms board and share issue
The Sweden-based e-commerce group has confirmed key board decisions and authorized a potential new share issue at its annual general meeting.
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News briefsAku partners with German mountain guide association
The Italian outdoor footwear company joins forces with Germany’s certified mountain guides to support alpine safety and sustainable gear development.
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ArticleNorrøna partners with Topsports to enter China
The Norwegian outdoor brand is expanding into Greater China through a new retail and digital partnership with one of the region’s leading sportswear groups.
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ArticleOwnership change at Lafuma: Why Millet Mountain Group has let go
Millet Mountain Group has spun off Lafuma Outdoor, completing a key strategic realignment. CEO Romain Millet explains why brand consolidation makes sense for Millet’s long-term focus and how the acquisition by Peugeot Frères Industrie aligns with Lafuma’s future growth plans.
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News briefsHelly Hansen opens first store in Denver
The Norwegian outdoor apparel brand expands in the US with a new flagship location in Colorado’s capital and key mountain sports hub.
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News briefsGregory restructures sales in Austria and Italy
The US-based backpack specialist is reorganizing distribution in two key Central European markets to strengthen its retail presence.
