All Sorel articles
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Article
Columbia withdraws FY2025 outlook due to tariff impacts
The US-based outdoor apparel group pauses its annual forecast as global trade pressures and consumer uncertainty cloud the second half of 2025.
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Article
Columbia ramping up marketing spend, new products this year
Columbia Sportswear plans a marketing revamp, cost reviews and global expansion to counter a challenging FY24.
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Article
Columbia’s Q3 sales dip, but gross margin improves
Despite a 5 percent decline in revenues largely attributable to weak consumer demand in the US, Columbia Sportswear improved its Q3 gross margin by 150 basis points to 50.2 percent due to lower freight costs and a favorable channel and regional sales mix. Third quarter operating income slipped by 16 ...
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Article
Columbia’s brand awareness rises in Europe despite Q2 loss
While performing better in important overseas markets than in North America, Columbia Sportswear maintains its full-year guidance despite a weak second quarter.
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News briefs
New VP Brand for Sorel
Columbia Sportswear Company announced that Michael Minter has joined the company as Sorel’s Vice President, Brand, effective April 29, 2024. Minter has spent nearly 20 years in creative and marketing leadership roles for brands such as Sanuk, Billabong, Keen, DC and Reef. His work has ranged from award-winning advertising campaigns ...
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Article
Columbia lifts FY guidance slightly despite lower Q1 profit
Columbia Sportswear continues to project a 2 to 4 percent annual sales decline to $3.35 to $3.42 billion for the full fiscal year but has raised its operating profit outlook from a prior forecast by a modest 1 percent to $259–$291 million. Annual gross margin is now forecast to expand ...
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Article
Columbia sees ‘challenging’ year, sets profit and growth plan
With a warm winter and a difficult US marketplace to contend with in its seasonally strong final quarter of the year, Columbia Sportswear reported a 27 percent drop in operating income to $113.1 million from $155.4 million and a 9 percent decline in total revenues to $1.06 billion from $1.17 ...
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Data & Analysis
Global outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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News briefs
Sorel has a new President
Sorel, part of Columbia Sportswear Company, has announced its new President. Cory Long will be joining the company in December 2023. Source: Columbia Sportswear Cory Long, new President of Sorel Long is a veteran of the footwear and apparel industry, most recently serving as Global General ...
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Article
Columbia lowers FY23 outlook, braces for challenging Spring ’24
Columbia Sportswear, despite making strides in its ongoing inventory reduction program and improving its quarterly gross margin by 70 basis points to 48.7 percent, reported a 7 percent decline in Q3 net income to $103.5 million from $111.8 million for the period ended Sep. 30. Period operating income was also ...
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Article
Columbia Sportswear releases 2022 Impact Report
Columbia Sportswear Company has released its Impact Report 2022, which highlights the company’s performance and progress across the three pillars of its corporate responsibility strategy: Empowering People, Sustaining Places and Responsible Practices. In the report, the company says that 2022 was another challenging year, with operations around the world affected ...
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Article
Columbia cuts outlook as net falls 17% in Q2
Bloated inventories and challenging market conditions in the U.S. are forcing Columbia Sportswear to take a “more conservative” stance on its H2 and full-year results despite explosive year-over-year Q2 sales growth in China and in its lower-margin international distributor businesses. Saddled with a 21 percent year-over-year increase in Q2 ...
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News briefs
Sorel’s president stepping down
Columbia Sportswear Company announced that Mark Nenow, President of the Sorel brand, has resigned to focus on his health. Nenow joined the company in 2007 to lead footwear. He recognized a unique opportunity to transform the Sorel brand, from primarily a men’s winter work boot to a fashion-forward, all-season women’s ...
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Article
Columbia Sportswear sees Q3 sales jump 19% as margins squeezed, inventories pile up
Columbia Sportswear posted record revenues of $955.0 million in the third quarter, up by a reported 19 percent on the year earlier and 22 percent higher at constant currency rates, as its top line benefited from the more favorable timing of Fall ’22 shipments compared to the year earlier. The ...
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News briefs
Sorel HQ to move in with Columbia Sportswear
Columbia Sportswear Company announced that its Sorel brand, currently located in a historic building at 700 SW Taylor Street in downtown Portland, Oregon, will move to an exclusive building on the site of the group’s headquarters near Portland (Washington County campus) in early 2023. The momentum of Sorel – founded ...
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Article
Columbia Sportswear releases 2021 ESG report
Just after publishing its FY22 sales and profit outlooks, Columbia Sportswear has released its 2021 environmental, social and governance (ESG) report, highlighting the progress made throughout 2021 in the three pillars of the company’s CSR strategy: empowering people, sustaining places, and responsible practices, with a focus on Columbia’s four primary ...
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Article
Columbia will lean on key markets for tempered FY22 sales growth
Simultaneously reporting results for its seasonally lowest volume quarter, Columbia Sportswear reduced its full-year sales and profit outlooks. The company is concerned about the current state of the consumer and potential retail order cancellations later this year. It cited deteriorating market conditions and the economic climate, particularly in the U.S., ...
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Article
Columbia Sportswear posts double-digit sales gains in EMEA, U.S.
Columbia Sportswear’s first-quarter net income rose by 20 percent to $66.8 million as total sales increased by 22 percent to $761.5 million against $625.6 million for the period ended March 31. Operating income was down slightly at 11.0 percent versus 11.3 percent, while gross margin was off 170 basis points ...
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Article
Columbia exceeds forecast, driven by DTC
Despite persistent supply chain disruptions that negatively impacted its wholesale revenues, Columbia Sportswear reported impressive fourth-quarter results on the strength of its Direct-To-Consumer and e-commerce businesses and an improvement of 1.6 percentage points in the gross margin to 52.2 percent, as higher freight costs were more than offset by a ...
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Article
Columbia lifts guidance after strong Q2, but CEO attacks freight “monopoly”
Columbia Sportswear swung to a second-quarter profit and raised its full-year 2021 forecasts but warned that “escalating” ocean-freight prices and ongoing port congestions were dragging on the annual outlook. The outdoor gear producer reported net income of $40.6 million for the three months to June 30, compared with a loss ...