All SRAM Group articles
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ArticleSRAM Group commits to building a new plant
Source: SRAM Group According to the plan, the new modern SRAM Group production facility in Taichung should start in 2024. For more than three decades, US component supplier SRAM Group has relied on Taiwan for its production. After all, the island nation committed itself many years ago ...
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ArticleSRAM veteran transfers to World Bike Relief
Source: SRAM David Zimberoff After nearly 30 years in the bicycle industry, “DZ” David Zimberoff will soon leave his position as vice president of marketing at U.S. bicycle component manufacturer SRAM Group (Avid, Hammerhead, Quarq, SRAM, Rockshox, Time Sport, Truvativ, Velocio, Zipp brands) to focus on a ...
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ArticleRetirement of SRAM’s long-serving CFO
Source: SRAM Group Mike Herr After 28 years with the SRAM Group, Mike Herr is retiring from his post as CFO at his own request. As his successor, the U.S. bicycle supplier has recruited Heather Bridges to its Chicago headquarters. She joins from global brand leader Halo ...
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ArticleRestructuring of SRAM’s European OE sales team
After seven successful years as director of OE sales Europe at bicycle component manufacturer SRAM Group (brands Avid, Hammerhead, Quarq, Rockshox, SRAM, Time Sport, Truvativ, Zipp), Uwe Reichelt is entering his well-deserved retirement. The German company has already used the last few months to reorganize and expand the European OE ...
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News briefsSRAM Group expands portfolio with acquisition of Hammerhead
The U.S. bicycle component manufacturer SRAM Group has purchased another brand, the bicycle computer manufacturer Hammerhead, which will remain an independent brand in the group’s portfolio. The transaction was already completed on Dec. 30, 2021, but has only now been officially announced. No details were given about the sales price. ...
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News briefsSRAM Group integrates Time Sport into its international distribution network
Last February, U.S.-based component manufacturer SRAM Group acquired the pedal business, including all related patents, from French manufacturer Time . Following the completion of a pedal manufacturing facility in Coimbra, Portugal, SRAM Group has now updated the list of global distributors for its pedal business, which now operates under ...
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News briefsSRAM Group expands its European marketing team
Source: SRAM Moritz Dittmar SRAM Group’s European marketing department has hired two new employees. On Aug. 1, industry returnee Moritz Dittmar officially succeeded Maximilian Topp as MTB communications coordinator for Northern Europe. Dittmar has several years of experience in the cycling media landscape. Most recently, he worked ...
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ArticleSRAM Group opens Time pedal factory in Portugal
On June 30, bicycle component manufacturer SRAM Group ( Rockshox , SRAM , Time , Truvativ and Zipp brands) celebrated opening a new production facility for Time pedals in Portugal. Annual production capacity is to be ramped up to 200,000 pairs of high-quality pedals, the company said. ...
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News briefsGermany's Sport Import expands SRAM Group distribution to Bulgaria and Romania
As of August 1, German bicycle wholesaler and distributor Sport Import GmbH is officially expanding the SRAM Group aftermarket distribution to Bulgaria and Romania. In Bulgaria, the experienced wholesaler shares the distribution of SRAM Group brands Rockshox , SRAM , Time , Truvativ and Zipp with Velomania ...
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News briefs
SRAM rewards shareholders after strong year
SRAM , the private maker of bicycle components, plans to issue a $1.1 billion term loan to finance a special distribution of $750 million to its shareholders, after a banner year in which its sales jumped to $974 million, thanks to the recent bike boom. The rest of the proceeds ...
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ArticleSRAM buys Time Sport’s pedal business from Rossignol Group
After having already announced that it had sold the carbon frame and fork production, including the RTM Composite factory of its subsidiary Time Sport International to the French-American investment and management group Cardinal Cycling Group , the French Groupe Rossignol is now also parting with the ...
